Reshma has spent a decade exploring consumer insights and advising companies on their marketing and communication strategies. Her career spans stints at The Nielsen Company, Research International, Chlorophyll Brand & Communication Consultancy, and TNS. She now consults independently under the name Illume. Trained as a clinical hypnotherapist in Europe she specializes in applying subconscious approaches to unearthing more meaningful consumer insights.
Reshma Bachwani is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.