The Association for Qualitative Research
The Hub of Qualitative Excellence
Sandra Macleod, (Qual Research)

Sandra Macleod

Sandra Macleod is Group CEO of global brand and reputation analysis firm, Echo Research, overseeing Echo's team of 145 international researchers supporting some 370 clients' research needs globally. With a 25 year pedigree in communications and reputation measurement gained in North America, France and the UK, Sandra is a Board Trustee of the Institute for Public Relations (USA), Fellow of the Chartered Institute of Public Relations (UK), Member of the Market Research Society, Companion of the Chartered Institute of Management and Council Member of the Finance and Measurement Committee of the Prince of Wales' Business Leaders Forum.

Guest Member

Sandra Macleod is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.

Articles published by the AQR