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AQR: Kevin Lane Keller

Kevin Lane Keller

Kevin Lane Keller is E B Osborn Professor of Marketing at the Amos Tuck School of Business, Hanover, USA. An academic pioneer in the study of brands, branding, and brand equity, Keller has served as brand confidant to marketers for some of the world's most successful brands, including Accenture, Disney, Ford, Intel, Levi-Strauss, Procter & Gamble, and Starbucks. His textbook, Strategic Brand Management, has been adopted at top business schools and leading firms around the world.

Guest Member

Kevin Lane Keller is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.

Articles published by the AQR