The Association for Qualitative Research
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Sarah Severn, Nike, UK (Qual Research)

Sarah Severn

Nike
United Kingdom

Sarah has an extensive background in consumer research and advertising prior to joining Nike where she has spent the last 14 years in a variety of roles. Originally recruited in 1993 to establish a consumer insights department in Nike's European headquarters she moved into an environmental role and in 1995 relocated to World Headquarters in Beaverton, Oregon as Global Director of the Environmental Action Team.

Guest Member

Sarah Severn is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.

Articles published by the AQR