AQR Prosper Riley-Smith Qualitative Excellence Award 2014
This Award, now in its 12th year, recognizes the enormous contribution that qualitative research makes to modern marketing, strategy and societal issues.
The winning paper
The judges said...
"Hope + Anchor and John Brown Media's creative and collaborative approach is a great example of how excellent qualitative research can be used to attract new business"
Weave your magic: How Lurpak found its global voice
Peter Fenton-O'Creevy, Voodoo and Jennifer Lewis, Weiden & Kennedy
Steering drug adherence and healthier lifestyle behaviours among Type 2
Rachel Abbott and Crawford Hollingworth, The Behavioural Architects with Di Adams and Aurora Albert, Hall and Partners
The Panel of Judges
We would also like to thank very much this year's distinguished Judging Panel from across the industry for their valuable time and support of this prestigious award.
Chair of the Judging Panel
Vice Chair of AQR Board
CEO, QRi Consulting
Chair of AURA
MR Manager, Boots Opticians
Jane Frost CBE
CEO of the Market Research Society (MRS)
Senior Research Manager, Tesco Bank
Editor of IJMR, Visiting Fellow Cranfield University
Chair of AQR
Chairman, Discovery Research
Director, DVL Smith
Head of Qual, Jigsaw Research