The Association for Qualitative Research
The Hub of Qualitative Thinking

AQR Prosper Riley-Smith Qualitative Excellence Award 2014

This Award, now in its 12th year, recognizes the enormous contribution that qualitative research makes to modern marketing, strategy and societal issues.

The Winner

Captivating the Frow: Using qual to predict the future of fashion marketing
Amanda Anderton and Darren Hanley, Hope + Anchor and Charlotte Putnam, John Brown Media

The winning paper

Debrief in leather

The judges said...

"Hope + Anchor and John Brown Media's creative and collaborative approach is a great example of how excellent qualitative research can be used to attract new business"

Runners Up

Weave your magic: How Lurpak found its global voice
Peter Fenton-O'Creevy, Voodoo and Jennifer Lewis, Weiden & Kennedy

Steering drug adherence and healthier lifestyle behaviours among Type 2 Diabetes patients
Rachel Abbott and Crawford Hollingworth, The Behavioural Architects with Di Adams and Aurora Albert, Hall and Partners

The Panel of Judges

We would also like to thank very much this year's distinguished Judging Panel from across the industry for their valuable time and support of this prestigious award.

Simon Patterson
Chair of the Judging Panel
Vice Chair of AQR Board
CEO, QRi Consulting

Richard Drury
Chair of AURA
MR Manager, Boots Opticians

Jane Frost CBE
CEO of the Market Research Society (MRS)

Tom Kerr
AURA Council
Senior Research Manager, Tesco Bank

Peter Mouncey
Editor of IJMR, Visiting Fellow Cranfield University

Ken Parker
Chair of AQR
Chairman, Discovery Research

David Smith
ESOMAR Council
Director, DVL Smith

Peter Totman
AQR Board
Head of Qual, Jigsaw Research