Momentum Research & Marketing

45 Honeywell Road
London SW11 6EQ

AQR Members: John Habershon

Innovative and creative ways to gain insight; combined with an understanding of your business, to create commercial advantage.
We offer a broad range of conventional qualitative techniques, specialising in short video depths - giving qualitative insights with quantitative numbers.

John founded Momentum Research in 1992 having begun his qualitative research career at Cooper Research and Marketing, later becoming a director of Consensus Research International and Taylor Nelson Sofres.

John has a long-standing interest in the psychology of emotions, holding a PhD in Social Psychology from Imperial College, London.
He is an experienced trainer and workshop convener in qualitative methods, video production and non-verbal communication (ESOMAR). He has had a number of papers published on capturing emotions in qualitative research.

He is a full member of the MRS and a member of ESOMAR.

• Advertising
• Brand Positioning
• Business to Business
• Financial
• NPD

For further information about Momentum Research & Marketing please contact them directly at the address shown at the top of the page. When contacting this company, please mention that you found them on the AQR website.