The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

Qualitative research provides an unparalleled understanding of the motivations behind human behaviour, desires and needs.

In the UK, the principal authority on the qualitative research industry is the Association for Qualitative Research.

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Benefits of AQR membership

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Catch up with ...

The latest The Hub Webinar from AQR is now online: The New Unconscious is the Nonconscious. Great new thinking by Joanna Chrzanowska, Qualitative Mind. [More...]

AQR's Mentoring Scheme

A great member only benefit. You can read the reviews and meet the Mentors then get involved. [More...]

Latest Job Vacancy

Senior Qualitative Research Executive. [More...]


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Qualitative Resources

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief

June 2015
Is app-ification of research nigh?

June 2015
Accreditation morphs into professionalisation

June 2015
Impact trumps insight

June 2015
The psychology of fear

Earlier Articles
Full index of InBrief


In Depth

May 2015

May 2015
In the age of free data, what is qual for?

May 2015
Insight beyond impact

May 2015
Predicting the next Frozen

Earlier Articles
Full index of InDepth