The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

Qualitative research provides an unparalleled understanding of the motivations behind human behaviour, desires and needs.

In the UK, the principal authority on the qualitative research industry is the Association for Qualitative Research.

Become a member of AQR

Benefits of AQR membership

Search the AQR Directory

London Viewing Facility[ ADV ]

The Front Room
We provide a professional and friendly service, ensuring your time spent with us is stress free



For Playing the Field: Everything you always wanted to know about field but were afraid to ask. AQR's New Field Course for those at the beginning of their career. [More...]

AQR's Mentoring Scheme

An excellent new initiative for AQR members. Read the reviews - Meet the Mentors - Get Involved. [More...]


More details to follow soon - in the meantime SAVE THE DATE - Friday 19th June 2015 [More...]


Join the conversation@AQRUK

Qualitative Resources

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief

February 2015
What is this all about?

February 2015
Counting the CPD hours

February 2015
Everything in Moderation

February 2015
Moderation full circle

Earlier Articles
Full index of InBrief


In Depth

November 2014

November 2014
You say creativity, I say innovation

November 2014
Getting messy with it

November 2014
New measures of creativity

Earlier Articles
Full index of InDepth