The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

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Benefits of AQR membership

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Field Initiatives
Build a relationship with FI and benefit from our passion, knowledge and common sense approach to recruitment


Welcome to the Games

AQR's Workshop Workshop Friday 4 March. Led by Iain Carruthers, ICM and Kate McEnery-Evans, Discovery. [More...]

It's not too late for

... AQR Directory entries. New or renewal, get in touch now or read on for full details [More...]

AQR's Mentoring Scheme

The AQR offers a free mentoring service to its members. Find out more and meet the mentors. [More...]


Join the conversation@AQRUK

Qualitative Resources

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief

February 2016
Finding time

February 2016
Getting closer to the action

February 2016
Cool Collaboration

February 2016
One quiz to rule them all

Earlier Articles
Full index of InBrief


In Depth

December 2015

December 2015
Is advertising art?

December 2015
Ever increasing circles

December 2015
Chasing smiles in Kuala Lumpur

Earlier Articles
Full index of InDepth