Welcome to AQR
The Association for Qualitative Research
represents and furthers the interests of the qualitative research
industry in the UK and beyond. Since 1980, AQR has established itself
as the internationally recognised Hub of Qualitative Thinking.
Become a member of AQR
▶ Benefits of AQR membership
▶ Search the AQR Directory
Inside the Consumer Mind™
[ ADV ] QRi Consulting
Specialists in International Qualitative & QualiQuant® Strategic Insight – UK & WorldWide
Unlocking the Secrets of ....
Storytelling. A practical 2 day course (for researchers with up to 5 years of experience) designed to demystify the process of Analysis and Debrief Writing.
AQR's: Breakfast Bites 5 May and Moderating Skills Workshop 12 & 13 May. Other courses available
13 October 2016 at London Zoo. Tickets on sale now!
Need a definition?
Glossary of terms
Looking for a book?
Need advice on qual projects
Profesional Guidelines and FAQs
Considering a career in qual?
Download the AQR Graduate Pack
Need more info about qual research?
Useful contacts, country guides and more
How to boss a briefing
Full index of InBrief
Is advertising art?
Ever increasing circles
Chasing smiles in Kuala Lumpur
Full index of InDepth