The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

Qualitative research provides an unparalleled understanding of the motivations behind human behaviour, desires and needs.

In the UK, the principal authority on the qualitative research industry is the Association for Qualitative Research.

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Benefits of AQR membership

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.... for AQR's 2015 Conference: Being Human. Thursday 17 September. [More...]

AQR Training - Moderating Skills

AQR are offering both Junior and Intermediate level Moderating Skills Courses this autumn. Beat the waiting list and book early. [More...]

AQR's Prosper Award 2015

CALL FOR ENTRIES. Deadline for the 2015 AQR Prosper Riley-Smith Qualitative Excellence Award is Monday 21 September. Find out about the award; past winners and how to enter. [More...]


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Qualitative Resources

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief

August 2015
Charlie, the personal assistant

August 2015
Make my day

August 2015
Into the blue

August 2015
Making work fun

Earlier Articles
Full index of InBrief


In Depth

May 2015

May 2015
In the age of free data, what is qual for?

May 2015
Insight beyond impact

May 2015
Predicting the next Frozen

Earlier Articles
Full index of InDepth