Welcome to AQR
The Association for Qualitative Research
represents and furthers the interests of the qualitative research
industry in the UK and beyond. Since 1980, AQR has established itself
as the internationally recognised Hub of Qualitative Thinking.
Become a member of AQR
▶ Benefits of AQR membership
▶ Search the AQR Directory
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[ ADV ] Field Initiatives
Build a relationship with FI and benefit from our passion, knowledge and common sense approach to recruitment
Welcome to the Games
AQR's Workshop Workshop Friday 4 March. Led by Iain Carruthers, ICM and Kate McEnery-Evans, Discovery.
It's not too late for
... AQR Directory entries. New or renewal, get in touch now or read on for full details
AQR's Mentoring Scheme
The AQR offers a free mentoring service to its members. Find out more and meet the mentors.
Need a definition?
Glossary of terms
Looking for a book?
Need advice on qual projects
Profesional Guidelines and FAQs
Considering a career in qual?
Download the AQR Graduate Pack
Need more info about qual research?
Useful contacts, country guides and more
Getting closer to the action
One quiz to rule them all
Full index of InBrief
Is advertising art?
Ever increasing circles
Chasing smiles in Kuala Lumpur
Full index of InDepth