The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

Become a member of AQR

Benefits of AQR membership

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Inside the Consumer Mind™[ ADV ]

QRi Consulting
Specialists in International Qualitative & QualiQuant® Strategic Insight – UK & WorldWide


Unlocking the Secrets of ....

Storytelling. A practical 2 day course (for researchers with up to 5 years of experience) designed to demystify the process of Analysis and Debrief Writing. [More...]


AQR's: Breakfast Bites 5 May and Moderating Skills Workshop 12 & 13 May. Other courses available [More...]

WWWF Conference

13 October 2016 at London Zoo. Tickets on sale now! [More...]


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Qualitative Resources

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief

April 2016

April 2016

April 2016
How to boss a briefing

April 2016
Hands-on Moderating

Earlier Articles
Full index of InBrief


In Depth

December 2015

December 2015
Is advertising art?

December 2015
Ever increasing circles

December 2015
Chasing smiles in Kuala Lumpur

Earlier Articles
Full index of InDepth