The Association for Qualitative Research
The Hub of Qualitative Thinking
 

Welcome to AQR

Qualitative research provides an unparalleled understanding of the motivations behind human behaviour, desires and needs.

In the UK, the principal authority on the qualitative research industry is the Association for Qualitative Research.

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Benefits of AQR membership

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Field Initiatives
Build a relationship with FI and benefit from our passion, knowledge and common sense approach to recruitment

www.fieldinitiatives.co.uk

 

And the winner is...

Amanda Anderton and Darren Hanley Hope + Anchor and Charlotte Putnam John Brown Media are the winners of the 2014 AQR Prosper Riley-Smith Qualitative Excellence Award. Congratulations! [More...]

From London with Love

AQR's Not The Christmas Party. 007 JANUARY 2015. [More...]

Going going gone

AQR Business Directory entries not renewed for 2015 have been removed from the website. If an entry is required get in touch now! [More...]

 

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Qualitative Resources

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more

 

In Brief

September 2014
Hottest ticket in town

September 2014
What kinda thing

September 2014
Polishing up a paper

September 2014
Defining the forefront

Earlier Articles
Full index of InBrief

 

In Depth

November 2014
Foreword

November 2014
You say creativity, I say innovation

November 2014
Getting messy with it

November 2014
New measures of creativity

Earlier Articles
Full index of InDepth