The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

Qualitative research provides an unparalleled understanding of the motivations behind human behaviour, desires and needs.

In the UK, the principal authority on the qualitative research industry is the Association for Qualitative Research.

Become a member of AQR

Benefits of AQR membership

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Watch the latest Hub Webinar

The latest in the series of The Hub - Webinars from AQR. Differentiating Yourself as a Qualitative Researcher - The Role of Continuous Professional Development. By Debra Harding COO MRS [More...]

AQR's Workshop Workshop

Welcome to the Games. 27th February. Open for bookings. [More...]


Latest Job Vacancy: Recruitment Assistant [More...]


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Qualitative Resources

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief

December 2014
Stand up for qual research

December 2014
Barcode scanning vs trad research

December 2014
Why we can, and must, ask why

December 2014
Lifelogging takes to the air

Earlier Articles
Full index of InBrief


In Depth

November 2014

November 2014
You say creativity, I say innovation

November 2014
Getting messy with it

November 2014
New measures of creativity

Earlier Articles
Full index of InDepth