The Association for Qualitative Research
The Hub of Qualitative Thinking
 

Welcome to AQR

Qualitative research provides an unparalleled understanding of the motivations behind human behaviour, desires and needs.

In the UK, the principal authority on the qualitative research industry is the Association for Qualitative Research.

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Benefits of AQR membership

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AQR Proud to Announce

The launch of its official Mentoring Scheme. [More...]

AQR Young Unfocused Group are Back!

This time, we are doing something a little different… [More...]

Directory 2015 Bookings Open

Full information about taking an entry in the AQR business Directory 2015. [More...]

 

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Qualitative Resources

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more

 

In Brief

August 2014
Accreditation turns professional

August 2014
And now for recruiter accreditation

August 2014
Assessing markets

August 2014
Technology round-up

Earlier Articles
Full index of InBrief

 

In Depth

March 2014
Foreword

March 2014
The new semiotics of death

March 2014
Cake, Coffee and Death

March 2014
Let's talk about death

Earlier Articles
Full index of InDepth