The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

Qualitative research provides an unparalleled understanding of the motivations behind human behaviour, desires and needs.

In the UK, the principal authority on the qualitative research industry is the Association for Qualitative Research.

Become a member of AQR

Benefits of AQR membership

Search the AQR Directory

More ways of finding…[ ADV ]

Field Initiatives
Build a relationship with FI and benefit from our passion, knowledge and common sense approach to recruitment


Call for Entries

For AQR Prosper Riley-Smith Qualitative Excellence Award 2014. [More...]

Bookings are now open ...

For AQR's Hands on Moderating Skills Course 17 October. [More...]

Check out Job Vacancies

The latest posting: Internship Opportunity [More...]


Join the conversation@AQRUK

Qualitative Resources

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief

June 2014
Researching feelings

June 2014
Farewell to the cottage

June 2014
A difficult but beautiful birth

June 2014
iBeacons hide their light from qual

Earlier Articles
Full index of AQR Library


In Depth

Spring 2014
RIP Death

Alex Gordon
The new semiotics of death

Ashley Gage & Megan Mooney
Cake, Coffee and Death

Russell Whitworth
Let's talk about death

Earlier Issues
Full index of the In Depth Archive