The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

Qualitative research provides an unparalleled understanding of the motivations behind human behaviour, desires and needs.

In the UK, the principal authority on the qualitative research industry is the Association for Qualitative Research.

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Benefits of AQR membership

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Acumen Fieldwork
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AQR's New Chair Elected

We are delighted to announce that Simon Patterson, CEO QRi Consulting was elected as AQR Chair on 29 July. Joint Vice Chairs are Chloe Fowler, Co Founder Razor Research and Blue Martin, Director Acacia Avenue. Liz Sykes was re-elected as Treasurer and Hon Sec. Meet the AQR Board of 2015/16. [More...]

Tickets on sale now...

.... for 2015 AQR Conference: Being Human. Thursday 17 September. Be quick we sold out last time. [More...]

New Job Vacancy for Graduate

Research Executive London. A fantastic opportunity for a recent graduate starting their career in market research. [More...]


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Qualitative Resources

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief

June 2015
Is app-ification of research nigh?

June 2015
Accreditation morphs into professionalisation

June 2015
Impact trumps insight

June 2015
The psychology of fear

Earlier Articles
Full index of InBrief


In Depth

May 2015

May 2015
In the age of free data, what is qual for?

May 2015
Insight beyond impact

May 2015
Predicting the next Frozen

Earlier Articles
Full index of InDepth