The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

Qualitative research provides an unparalleled understanding of the motivations behind human behaviour, desires and needs.

In the UK, the principal authority on the qualitative research industry is the Association for Qualitative Research.

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Benefits of AQR membership

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Research Recruitment[ ADV ]

Saros Research Ltd
Intelligent project management, continual database development and committed to excellence, Saros Research is your perfect recruitment partner


Just 14 Days to go!

Don't miss out. Join over 90 companies from more than 20 countries in Budapest for AQR QRCA Conference River Deep Mountain High. 30 April - 2 May [More...]

AQR Spark brings you ...

Art for the heart: a bespoke Art Psychotherapy workshop designed for us by the London Art Therapy Centre. [More...]

Just Announced: The Hub

A New Series of Webinars from the AQR [More...]


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Qualitative Resources

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief

April 2014
Ignorance is not bliss

April 2014
Qualitative accreditation is happening

April 2014
Bringing numbers to life

April 2014
Buckets Lists top poll

Earlier Articles
Full index of AQR Library


In Depth

Spring 2014
RIP Death

Alex Gordon
The new semiotics of death

Ashley Gage & Megan Mooney
Cake, Coffee and Death

Russell Whitworth
Let's talk about death

Earlier Issues
Full index of the In Depth Archive