The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

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Benefits of AQR membership

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QRi Consulting
Specialists in International Qualitative & QualiQuant® Strategic Insight – UK & WorldWide


AQR's Business Directory

Renewal notices are out. Don't miss your deadline. For new entries read on [More...]

AQR Hub Webinars

Wednesday 2nd December. The Hub. A series of webinars from AQR 'The Ideal Man' by William Landell Mills, TNS Global. [More...]


Research Manager YouGov Plc based in Erbil, Iraq [More...]


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Qualitative Resources

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief

October 2015
Video streaming app takes off

October 2015

October 2015
View from the chair 2015

October 2015
Recruiter Acceditation Scheme Update

Earlier Articles
Full index of InBrief


In Depth

May 2015

May 2015
In the age of free data, what is qual for?

May 2015
Insight beyond impact

May 2015
Predicting the next Frozen

Earlier Articles
Full index of InDepth