The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

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Benefits of AQR membership

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Online Qual Software[ ADV ]

Online qual and research community software in over 30 languages. As used by The Behavioural Architects, TNS, Ipsos, MMR Research and RDSI



For Sweating the Small Stuff - AQR's Intermediate Level Moderating Course. 5 November. [More...]


Fieldwork Manager based in Manchester. Associate Director based in Waterloo, London. [More...]

AQR's Mentoring Scheme

A great member only benefit. You can read the reviews and meet the Mentors then get involved. [More...]


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Qualitative Resources

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief

August 2015
Charlie, the personal assistant

August 2015
Make my day

August 2015
Into the blue

August 2015
Making work fun

Earlier Articles
Full index of InBrief


In Depth

May 2015

May 2015
In the age of free data, what is qual for?

May 2015
Insight beyond impact

May 2015
Predicting the next Frozen

Earlier Articles
Full index of InDepth