The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

Qualitative research provides an unparalleled understanding of the motivations behind human behaviour, desires and needs.

In the UK, the principal authority on the qualitative research industry is the Association for Qualitative Research.

Become a member of AQR

Benefits of AQR membership

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It's Back!

AQR's SWAGGER Get it. Be it. Own it. Let years of experience be no impediment, this course is for everyone. Book now. [More...]

AQR at Insight'15 and MWL'15

AQR are on Stand ID54. Come and say hello! 29/30 April at Olympia Central. [More...]

AQR's Conference 2015

Thursday 17 September 2015 at wallacespace St Pancras, London. This year's theme: BEING HUMAN: Understanding each other. CALL FOR ENTRIES [More...]


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Qualitative Resources

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief

April 2020
Forget dusty tomes, go video

April 2015

April 2015

April 2015

Earlier Articles
Full index of InBrief


In Depth

November 2014

November 2014
You say creativity, I say innovation

November 2014
Getting messy with it

November 2014
New measures of creativity

Earlier Articles
Full index of InDepth