Auton & Co

56 Woodside Avenue
Highgate
London N6 4ST

AQR Members: Richard Auton

We help our clients develop and deliver a competitive edge for their brands in an increasingly cluttered global marketplace

• Developing brand insight to drive positioning and communications strategy/execution

• Our main tool is qualitative research and we pride ourselves in our interpretation - extrapolating from 'what consumers say' in research to what that means in the 'real world'

Our clients involve us in a variety of brand marketing and planning challenges

• Distilling Brand Essence/Core Values (assessing global consistency; cross-cultural relevance; competitive differentiation)
• Developing Brand Positioning and Communication Strategy
• Developing Communications (Advertising, Packaging, Promotions, Identity etc from idea to final execution)
• Global Brand Portfolio Strategy Development Ideation, NPD and Brand Extension, New Brand Concept Development
• Internal workshop design, facilitation, problem-solving

We operate on any scale from local to global according to the needs of the brand

• Advertising
• Brand Positioning
• FMCG
• International
• NPD

For further information about Auton & Co please contact them directly at the address shown at the top of the page. When contacting this company, please mention that you found them on the AQR website.