Chris Barnham Research and Strategy

Kingston Business Centre
12-50 Kingsgate Road
Kingston upon Thames
Surrey KT2 5AA

AQR Members: Chris Barnham

Contrary to conventional marketing wisdom, your brand has not got an essence; it is an essence.

Understanding the difference and, consequently, how your brand, and its manifestations, work as Propositional Hierarchies, is key to understanding how consumers construe it.

If you believe that there is more to your brand than the narrow process of sending messages to consumers and if you would like to unlock its potential - then visit my website or give me call.

Chris has run his own qualitative consultancy for fourteen years. He is a visiting fellow of Kingston University and works with Kingston Business School on the EPSRC funded Project CHARM looking at the relationship between sustainability and consumer perceptions of normality.

Chris conducts carbon neutral qualitative research in association with the Woodland Trust.

• Advertising
• Design and Packaging
• FMCG
• NPD

For further information about Chris Barnham Research and Strategy please contact them directly at the address shown at the top of the page. When contacting this company, please mention that you found them on the AQR website.