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My Background Formally trained in Blue-chip brand management at Bass Plc, Deputy MD of Strategic Research Group until 1994, Independent Research Consultant for the past 17 years for a wide range of clients. My Philosophy I have a passion for insightful qualitative research - bespoke approaches to meet objectives, intelligent thinking combined with attention to detail; rigorous analysis and interpretation; user-friendly actionable results. Approach I combine traditional and new methodologies and thinking. My skills set includes face to face depths, group discussions, online bulletin boards, ethnography, behavioural economics, consumer collaborations, workshop facilitation, social media and more across a myriad of consumer market sectors!
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- Advertising
- Brand Positioning
- NPD
- Online Research
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