AQR Field Panel Discussion 8 November 2006

Have the rumours of the impending death of field been greatly exaggerated? If there’s still life in the old dog, isn’t it about time it learnt some new tricks?

A specially assembled panel of industry experts answered these, and other questions at the AQR “Future of Field” Question and Answer session on 8 November 2006 held At Browns St Martins Lane London WC2. This was the first time an event such as this had been convened to address this pressing issue. The panel comprised of:

• Lucy Banister
  Director, The Nursery Research & Planning

• Debrah Harding
  Deputy Director General, MRS

• Gareth Roberts
  Managing Director, Safari Research Ltd & AQR Committee Member

• James Sainsbury
  Director, Criteria

• Penny Steele
  Chairman, IQCS and Managing Director of FML

• Liz Sykes
  Managing Director, Field Initiatives & AQR Hon Sec and Treasurer

• Sarah Taylor
  Field Director, The Added Value Company

The discussion was chaired by David Dubow, Managing Director of ase Research

As this event was oversubscribed a transcript of the discussion can be found here.