Past Papers from AQR Events

The AQR is pleased to offer selected papers from AQR events at a price of £4.10 per paper (inclusive of VAT, P&P). Please send a cheque for the total amount made payable to AQR, together with a covering note giving delivery details and indicating which papers are of interest, to Rose Molloy at the Secretariat.

Sabine Dembkowski and Stuart Hammer Lloyd:
Computer applications - a new road to qualitative data analysis
(Trends Day 1995)

Mike Imms:
Qualitative researchers and the great consultancy debate - Get real and count your blessings
(Trends Day 1995)

Chris Barnham:
Does size count? Brand essences and the base size issue
(Trends Day 1995)

Ann Whalley and Judith Dobbyn:
Shop 'till you drop
(Trends Day 1995)

Peter Laybourne:
Presentation -- Why does it matter?
(Foundation Course 1995)

Michael Herbert:
Presentation skills
(Foundation Course 1995)

Mike Imms:
The future for qualitative researchers may not simply be in the research box labelled 'market research'
(Trends 1996)

Anne Ward and Donald Osborne:
What clients really want from qualitative research
(Trends 1996)

David Corr and Carole Taylor:
Analysis and interpretation of qualitative data: Unpacking the mysterious
(MRS Conference 1996)

Mike Imms:
The management implications of AURA's study of research buyers - 'What makes research agencies valued by clients?'
(Trends Day 1998)

Maggie Collier and Kirsty Fuller:
Choose change - forward-looking research at its best
(Trends 1998)

Judie Lannon:
Mosaics of meaning - an anthropological perspective for marketing
(Trends 1998)

Andy Barker and Clive Nancarrow:
Plug and play - stemming the qualitative brain drain: Safeguarding the future
(Trends 1998)

Maria McHugh:
Qualitative research and account planning - 'New competition, new opportunities'
(Trends 1998)

Wendy Gordon:
Back to the future for qualitative research - the engine, the vehicle and the journey - a personal perspective on qualitative research
(Trends 1998)

Andy Dexter:
Recruiting creative correspondents
(May 1998)

Drusilla Gabbot:
Do we assume too much? A consumer's view of the qualitative experience
(MRS Conference 1999)

Greg Rowland:
What is Semiotics?
(Advertising Seminar 1999)

Siamack Salari:
Getting closer to consumers
(Advertising Seminar 1999)

Peter Cooper:
Psychology?
(Advertising Seminar 1999)

Mike Imms:
A reassessment of the roots and theoretical basis of qualitative market research in the UK
(MRS Conference 1999)

Kirsty Fuller and Jo Adams:
Crossing the respondent divide - the benefits of researcher participation
(New Methods 1999)

Geoff Bayley:
Moderating skills - group dynamics and techniques
(Moderating Skills May 1999)

Joanna Chrzanowska:
Qualitative interview skills
(Foundation Course February 2000)