Library
Latest Articles Author Index Articles Index PodcastsCareers in Qual
Qual as a career choice A typical qual project Careers FAQResources
Glossary of terms Past, Present, Future Recruiter Accred (RAS) Safety GuidanceQuick Answers
Running Projects Running Groups Books and Reading ListStoryboard
Materials that describe and explain an idea for an advertisement (TV or cinema) as a series of stills or sketches. These are shown to research participants along with a verbal description of scenes, characters and action, sometimes in the form of a narrative tape and sometimes as a script read by the researcher. A storyboard is one of the methods by which rough TV advertising ideas (usually expensive to make) can be subjected to research in an economically viable way.