Short Articles about Qualitative Research

“God gives the nuts, but he does not crack them”, by Philip Smith
The AQR/QRCA Conference attracted delegates and speakers from around the world. Here are the reactions of Philip Smith of Environmetrics (July 2010)

Explaining the inexplicable, by Nick Gadsby
Magical thinking has a role in helping to understand those actions and issues that consumers can't explain, says Nick Gadsby (July 2010)

Coalitions and pop culture, by Martin Moritz
Martin Moritz uses his unique perspective to ask whether we get the representatives we want or those we deserve? (July 2010)

Words from the wise? by Louella Miles
One facet of "Inspiration in Action" was the amount of tweeting that went on, a selection of which is featured below (July 2010)

State of the nations, by Louella Miles
National image is a fragile thing – or is it? The island mentality has Britons thinking that strikes at British Airways chip away not just at the carrier's image, but also at perceptions of its country of origin. (July 2010)

Inspiration taken to new depths, by Ken Parker
The AQR/QRCA Conference attracted delegates and speakers from around the world. These are the reactions of Ken Parker, Discovery Research (July 2010)

Disneyland in Action, by Ethan Chon
The AQR/QRCA Conference attracted delegates and speakers from around the world. Here are the reactions of Ethan Chon, QMR. (July 2010)

Inspired in Action, by Dominika Maison
The AQR/QRCA Conference attracted delegates and speakers from around the world. Dominika Maison of Dom Badawczy Maison, Poland gave us this reaction. (July 2010)

Achieving goals indirectly, by Tessa Stuart
As this issue goes to press, the world is still reeling from the effects of a volcano in Iceland. Not content with adding to global financial chaos and threatening the survival of West Ham FC, Iceland also grounded planes across Europe. (May 2010)

Journey to an online future, by Louella Miles
In the last issue we got clients' feedback on digital qual. This time it's the turn of researchers. (May 2010)

Implications of election year, by Graeme Trayner
Graeme Trayner debates what impact the breakdown in trust between elected and electors will have on society and on qual (May 2010)

It's not as easy as it looks, by Tina Berry
The AQR has been jolly good for me, one way and another. So when its chair, Rosie Campbell, asked me to facilitate a Strategy Session with the Committee in December, although the very idea gave me butterflies, it seemed like a good thing to do. (March 2010)

Obituary: Peter Cooper, by Sheila Keegan
Peter Cooper died suddenly on 12th February, 2010. He was an icon within qual research, whose contribution has helped shape the industry (March 2010)

Incredible human journey, by Sally Ford-Hutchinson
As Monty Python might say, "And now, for something completely different": testing out the new events list (March 2010)

Obituary: Barry Pritchard, by Roddy Glen
AQR was sad to learn of the death at 60 of Barry Pritchard, of a heart attack, on December 28th, 2009. (March 2010)

View from the edge, by Louella Miles
There's a lot of Chinese whispers around about clients" perceptions of online qual research – so we went straight to the horse's mouth (March 2010)

Three for the pot, by Louella Miles
A varied bunch made it on to this year's Prosper Riley-Smith Research Effectiveness shortlist, with topics ranging from football to baby lotion (March 2010)

Digital tools in qualitative space, by Joanna Chrzanowska
Joanna Chrzanowska compiles a brief introduction, ranging from netnography to crowdsourcing (March 2010)

Challenging definitions of qual, by Joanna Chrzanowska
This article hopes to initiate debate on an issue which is already impacting on clients and researchers alike: the growing use of online qualitative research (March 2010)

May 2010: Britain's internet election, by Anne Ward
Thirteen years ago we experienced the Focus Group Election. Certainly, the Labour landslide of 1997 was facilitated by deeper understanding of voter attitudes and top level use of qualitative research. (March 2010)

Changes afoot, by Rosie Campbell
These are interesting times for AQR and, indeed, for qualitative research. There is still a "heartland" to the thinking and processes involved which differentiates it from other approaches to enquiry, but the edges have become much more permeable. (March 2010)

Moving swiftly on, by Louella Miles
Sadly, for AQR, Club 18-30 holidays are no longer an option. Yes, this year marks the big 30. Yet as an organisation it's just hitting its stride. (March 2010)

Textbook that tells a story, by Jess Francis
People who know me well say that I am one of life's great sceptics and as such I've always been chary of the value of "textbooks" and their relevance to the real world. (January 2010)

Celebrity uncovered, by Rebekah Yock
Water-cooler talk often revolves around celebs – but then who else should we discuss, asks Rebekah Yock? (January 2010)

Unimaginability issues, by Louella Miles
The issues from the Copenhagen Conference on climate change continue to rumble on. Will the policies decided on make a difference? The jury's out. (January 2010)