Short Articles about Qualitative Research

Digital recruitment learnings, by Vipul Chokshi
Vipul Chokshi writes in about Anna Sampson's recent article "New twist to the old chestnut", offering a view from the fieldwork industry. (December 2011)

Olympic-sized challenge, by Thea Bowden
The Olympic Games draw ever closer, but are brands capitalising on their investment as sponsors, asks Thea Bowden, and do consumers care? (December 2011)

Infected by cleanliness? by Roger Titford
I have three serious questions; don't we all? They will come later. But firstly, here are three example responses from consumers during our projects this year. (December 2011)

Getting to grips with tribes, by Gaëlle Bertrand
Social media has meant a sea change in how we spot influencers and understand the roles they now play, says Gaelle Bertrand. (December 2011)

Unveiling modest fashion, by Debbie Lemon
The Sunday supps are full of key fashion looks for Autumn 2011, but there's one, says Debbie Lemon, that won't make the front page of Vogue. (December 2011)

Stranger to ourselves, by Gerald Kreinczes
Gerald Kreinczes comes across handy ammunition for when a client adopts bullying tactics in asking for instant feedback (October 2011)

Future of the vanity unit, by Duncan Grimes
Nudging has fans in high places, with David Cameron having established a behavioural insight team. But are its days numbered, after recent press reports? (October 2011)

Risking a reputation, by Bay Clark
Bay Clark from Sherbert Research picks up on the issues raised by Alison Fydler recently and asks: how much should we be leaning on social media in qual? (October 2011)

New twist to old chestnut, by Anna Sampson
Qual methodologies are evolving and embracing digital with gusto. But recruitment lags behind, says Anna Sampson, who's been investigating what lies out there. (October 2011)