http://www.aqr.org.uk/inbrief Short articles about Qualitative Research and trends in the QR industry. Many of these articles were previously published in InBrief, the bimonthly magazine of the AQR. Copyright (c) AQR, 2008 80 33 http://www.aqr.org.uk/icon/footer-logo.gif http://www.aqr.org.uk 0 1 2 3 4 5 6 7 19 20 21 22 23 Saturday Sunday en-GB info@aqr.org.uk info@skillzone.ltd.uk 04 Nov 2008 13:11:23 GMT 1440 http://www.aqr.org.uk/inbrief/document.shtml?doc=vaughan.flood.04-11-2008.meltdown Vaughan Flood considers the impact on qual of markets in disarray and plunging house prices 04 Nov 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=vaughan.flood.04-11-2008.meltdown http://www.aqr.org.uk/inbrief/document.shtml?doc=stephanie.mccann.04-11-2008.therapy AQR’s Moderating Skills Workshop goes from strength to strength. This time round we offer three very different perspectives on the course. This perspective is jointly written by Stephanie McCann and Becki Harrison of Acumen Fieldwork. 04 Nov 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=stephanie.mccann.04-11-2008.therapy http://www.aqr.org.uk/inbrief/document.shtml?doc=sheila.keegan.04-11-2008.qmip The first Qualitative Methods in Psychology (QMiP) conference was held at Leeds University at the beginning of September. It was quite a milestone. Psychology, even in my undergraduate days in the ’70s, was struggling to decide whether it was an art or a science. It is still struggling. 04 Nov 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=sheila.keegan.04-11-2008.qmip http://www.aqr.org.uk/inbrief/document.shtml?doc=rina.igual.04-11-2008.upclose Rina Igual offers a very personal view of why ethnography is so useful when researching in the Philippines – and beyond 04 Nov 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=rina.igual.04-11-2008.upclose http://www.aqr.org.uk/inbrief/document.shtml?doc=lorraine.jones.04-11-2008.therapy AQR’s Moderating Skills Workshop goes from strength to strength. This time round we offer three very different perspectives on the course, this one from Lorraine Jones of PHD North. 04 Nov 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=lorraine.jones.04-11-2008.therapy http://www.aqr.org.uk/inbrief/document.shtml?doc=gareth.roberts.04-11-2008.bettersafe Ah nostalgia! It seems only yesterday that one couldn’t move in a railway carriage or in a bar without tripping over a laptop containing state secrets or slipping on a discarded disc containing the name, address and banking details of every UK child benefit claimant. 04 Nov 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=gareth.roberts.04-11-2008.bettersafe http://www.aqr.org.uk/inbrief/document.shtml?doc=becki.harrison.04-11-2008.therapy AQR’s Moderating Skills Workshop goes from strength to strength. This time round we offer three very different perspectives on the course. This perspective is jointly written by Stephanie McCann and Becki Harrison of Acumen Fieldwork. 04 Nov 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=becki.harrison.04-11-2008.therapy http://www.aqr.org.uk/inbrief/document.shtml?doc=andrew.murphy.04-11-2008.therapy AQR’s Moderating Skills Workshop goes from strength to strength. This time round we offer three very different perspectives on the course. This perspective comes from Andrew Murphy of Metro (Associated Newspapers). 04 Nov 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=andrew.murphy.04-11-2008.therapy http://www.aqr.org.uk/inbrief/document.shtml?doc=ailean.mills.04-11-2008.millefeuilles International work can seem so BlackBerry sophisticated, says Ailean Mills. But watch out, because appearances can be deceptive 04 Nov 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=ailean.mills.04-11-2008.millefeuilles http://www.aqr.org.uk/inbrief/document.shtml?doc=vicki.kateley.25-09-2008.washingline The onset of parenthood shakes partners up physically, financially and mentally. Vicki Kateley describes why research is important at this stage 25 Sep 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=vicki.kateley.25-09-2008.washingline http://www.aqr.org.uk/inbrief/document.shtml?doc=susie.fisher.25-09-2008.nightingale The new director of the Imperial War Museum is a bubbly blonde and the sweeping new head of the Museums and Galleries Commission is an admiral in the navy. Museums are changing. 25 Sep 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=susie.fisher.25-09-2008.nightingale http://www.aqr.org.uk/inbrief/document.shtml?doc=steven.sipes.25-09-2008.japan In Brief's latest stop on its worldwide tour is Japan. Steven Sipes offers insights on the country, its people and culture 25 Sep 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=steven.sipes.25-09-2008.japan http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.25-09-2008.people Does anyone remember American comedian Red Skelton? One of his most memorable quips occurred on the occasion of Columbia head Harry Cohen's death. When someone remarked on the large number of people who turned out for the hated studio head's funeral, Skelton returned, "Give the people what they want, and they'll come out for it." 25 Sep 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.25-09-2008.people http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.25-09-2008.lecrunch As Olympic gold medals become a distant memory, it's the gloom merchants who appear in the ascendant 25 Sep 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.25-09-2008.lecrunch http://www.aqr.org.uk/inbrief/document.shtml?doc=lisa.baxter.25-09-2008.arts Arts venues have long used research to evaluate their programmes" success, but qual is now coming into its own ­ as the following three articles show ­ not just in terms of programming and curating but also in the context of shaping creative content and the way in which artists of all types are used 25 Sep 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=lisa.baxter.25-09-2008.arts http://www.aqr.org.uk/inbrief/document.shtml?doc=stella.okpala.14-07-2008.nigeria Stella Okpala offers us a personal view of Nigeria in this latest report on the global qualitative research market 14 Jul 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=stella.okpala.14-07-2008.nigeria http://www.aqr.org.uk/inbrief/document.shtml?doc=roddy.glen.14-07-2008.ideas The city competed with the event – but this year's AQR/QRCA Conference was voted as the "best ever" by attendees. Roddy Glen enjoyed it 14 Jul 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=roddy.glen.14-07-2008.ideas http://www.aqr.org.uk/inbrief/document.shtml?doc=nicky.cronin.14-07-2008.tourism What do visitors look for from a trip to Britain? Well, as Nicky Cronin reveals, the arts is not our only selling point – our weather appeals, too 14 Jul 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=nicky.cronin.14-07-2008.tourism http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.14-07-2008.newslant Would a Victor Kiam, if he appeared in 2008, make you more or less likely to buy a product or service? 14 Jul 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.14-07-2008.newslant http://www.aqr.org.uk/inbrief/document.shtml?doc=andrew.therkelsen.14-07-2008.orderedlife Christopher Hahn's latest book, Doing Qualitative Research Using Your Computer, is comprehensive, says Andrew Therkelsen, but is it useful? 14 Jul 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=andrew.therkelsen.14-07-2008.orderedlife http://www.aqr.org.uk/inbrief/document.shtml?doc=tessa.stuart.23-05-2008.blackswan Nassim Nicholas Taleb’s The Black Swan: the Impact of the Highly Improbable, is a very entertaining, highly opinionated essay by a former mathematical trader. 23 May 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=tessa.stuart.23-05-2008.blackswan http://www.aqr.org.uk/inbrief/document.shtml?doc=mariusz.adorjanyi.23-05-2008.trust Hungarians are fiercely intelligent, nationalistic, and have precious few popular brands, says Mariusz Adorjanyi 23 May 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=mariusz.adorjanyi.23-05-2008.trust http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.23-05-2008.pinkpolitics Life has been very quiet without Silvio Berlusconi. So, what’s the first thing the Italian Prime Minister-elect utters now he’s back on the scene? He calls the new Spanish Cabinet, more than half of them women, "too pink". 23 May 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.23-05-2008.pinkpolitics http://www.aqr.org.uk/inbrief/document.shtml?doc=helen.brown.23-05-2008.power What impact might networking sites have on qual? Well, it’s complicated says Helen Brown, not least because users might seek out researchers 23 May 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=helen.brown.23-05-2008.power http://www.aqr.org.uk/inbrief/document.shtml?doc=geoff.bayley.23-05-2008.education Ask most Quallies: How did you learn to do this job? and you would expect ‘learning by doing’ and the experience of ‘being thrown in at the deep end’ to feature fairly highly in their answers. 23 May 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=geoff.bayley.23-05-2008.education http://www.aqr.org.uk/inbrief/document.shtml?doc=andy.connor.23-05-2008.student Andy Connor was a social science student – then he won AQR’s Bursary, went on the Foundation Course, and his world was turned upside down 23 May 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=andy.connor.23-05-2008.student http://www.aqr.org.uk/inbrief/document.shtml?doc=andre.furstenberg.23-05-2008.innovate When the going gets tough, it’s time to state the case for using qualitative research even more forcefully than before 23 May 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=andre.furstenberg.23-05-2008.innovate http://www.aqr.org.uk/inbrief/document.shtml?doc=ailean.mills.23-05-2008.buttons This year’s MRS Conference went interactive, but did the medium distract from the content, asks Ailean Mills? 23 May 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=ailean.mills.23-05-2008.buttons http://www.aqr.org.uk/inbrief/document.shtml?doc=geoff.bayley.01-05-2008.discussion "How do I know what I think until I hear what I say" Is it time to tear up the discussion guide? 01 May 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=geoff.bayley.01-05-2008.discussion http://www.aqr.org.uk/inbrief/document.shtml?doc=stewart.dobson.12-03-2008.values As both client and moderator, Stewart Dobson drew a number of valuable lessons from AQR¹s latest workshop 12 Mar 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=stewart.dobson.12-03-2008.values http://www.aqr.org.uk/inbrief/document.shtml?doc=mike.imms.12-03-2008.timeless The qualitative industry owes a great debt to Stephen King ­ a debt that is both intellectual and financial. You can think of this book (A Master Class in Brand Planning ­ The Timeless Works of Stephen King) as a bank statement which gives you a massive credit balance. But unlike a bank statement it is hugely readable and inspiring. 12 Mar 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=mike.imms.12-03-2008.timeless http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.12-03-2008.leader It¹s a strange world when a web site created four years ago by a student in his room at Harvard is now valued at around $15bn yet there is speculation that Facebook could tempt Microsoft to expand its tiny stake in the company into a full blown acquisition offer, such is the popularity of social networking. 12 Mar 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.12-03-2008.leader http://www.aqr.org.uk/inbrief/document.shtml?doc=kirsty.boyce.12-03-2008.homework It¹s time for homework to be seen in a new light, argues Kirsty Boyce. Such tasks can deliver hugely rich insights 12 Mar 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=kirsty.boyce.12-03-2008.homework http://www.aqr.org.uk/inbrief/document.shtml?doc=james.morris.12-03-2008.emotions The selection of the American Democratic candidate may go to the wire, but what are the lessons for polling in the UK? 12 Mar 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=james.morris.12-03-2008.emotions http://www.aqr.org.uk/inbrief/document.shtml?doc=alison.drury.12-03-2008.path There is uproar when high profile data disks go missing, yet social network sites are booming. So where does qual stand on personal data? 12 Mar 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=alison.drury.12-03-2008.path http://www.aqr.org.uk/inbrief/document.shtml?doc=rosie.campbell.28-02-2008.peopleparty The coming year will see AQR striving to promote ‘Excellence’ in all its various activities: from training to partying, says new Chair Rosie Campbell 28 Feb 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=rosie.campbell.28-02-2008.peopleparty http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.28-02-2008.abandonment A quarter of online shoppers don’t complete their purchases, says Louella Miles. But should e-retailers be looking beyond their technological failings? 28 Feb 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.28-02-2008.abandonment http://www.aqr.org.uk/inbrief/document.shtml?doc=liz.sykes.28-02-2008.average If the rich are getting richer, and the poor are getting poorer, how will researchers provide clients with the respondents they need in the future, asks Liz Sykes? 28 Feb 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=liz.sykes.28-02-2008.average http://www.aqr.org.uk/inbrief/document.shtml?doc=justin.gibbons.28-02-2008.web2 Justin Gibbons discusses why Web 2.0 will mean qualitative researchers will have to shift from being extractors – to editors – of information 28 Feb 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=justin.gibbons.28-02-2008.web2 http://www.aqr.org.uk/inbrief/document.shtml?doc=joanna.chrzanowska.28-02-2008.poland The market research scene is buzzing in Poland, so the Directory invited two members – Joanna Chrzanowska and Fiona Jack – to give a personal view of the market, its history, and its current workings. This snapshot by Joanna focuses on education and communication. 28 Feb 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=joanna.chrzanowska.28-02-2008.poland http://www.aqr.org.uk/inbrief/document.shtml?doc=fiona.jack.28-02-2008.poland The market research scene is buzzing in Poland, so the Directory invited two members – Joanna Chrzanowska and Fiona Jack – to give a personal view of the market, its history, and its current workings. This snapshot by Fiona focuses on methodologies and markets. 28 Feb 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=fiona.jack.28-02-2008.poland http://www.aqr.org.uk/inbrief/document.shtml?doc=dan.odonoghue.28-02-2008.observe The Prosper Riley-Smith Effectiveness Awards were designed to show how qualitative research could impact on business. They’ve succeeded, says Dan O’Donoghue, so where do they go from here? 28 Feb 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=dan.odonoghue.28-02-2008.observe http://www.aqr.org.uk/inbrief/document.shtml?doc=charles.spence.28-02-2008.future There is a tendency for qualitative researchers to address senses in isolation but the challenge, says Charles Spence, is to look at how they impact on products and packaging when viewed in a more holistic way 28 Feb 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=charles.spence.28-02-2008.future http://www.aqr.org.uk/inbrief/document.shtml?doc=caroline.whitehill.28-02-2008.trust Brands can inspire trust by virtue of their core values, says Caroline Hayter Whitehill, but researchers will also have to be open and honest with consumers in order to achieve quality results 28 Feb 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=caroline.whitehill.28-02-2008.trust http://www.aqr.org.uk/inbrief/document.shtml?doc=simon.gore.14-01-2008.sausage Developing branding based on substance not spin – Simon Gore reviews a Marketing Society event focused on ‘sizzle’ 14 Jan 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=simon.gore.14-01-2008.sausage http://www.aqr.org.uk/inbrief/document.shtml?doc=nitasha.kapoor.14-01-2008.fears Acacia Avenue’s Caroline Hayter Whitehill and Nitasha Kapoor won this year’s Prosper Riley-Smith Effectiveness Award. This article outlines their research. 14 Jan 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=nitasha.kapoor.14-01-2008.fears http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.14-01-2008.passwords We’re never going to abandon online shopping or banking but are we becoming more cautious about it? 14 Jan 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.14-01-2008.passwords http://www.aqr.org.uk/inbrief/document.shtml?doc=katherine.almond.14-01-2008.green The Republic of Ireland bit the bullet last March – so when’s the UK going to follow suit? We’re talking plastic bags here, a topic that even our Prime Minister has woken up to. 14 Jan 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=katherine.almond.14-01-2008.green http://www.aqr.org.uk/inbrief/document.shtml?doc=joanna.chrzanowska.14-01-2008.bedford How would the questions about qual research issues and practices of twenty years ago have differed from the way we see them today? 14 Jan 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=joanna.chrzanowska.14-01-2008.bedford http://www.aqr.org.uk/inbrief/document.shtml?doc=geoff.bayley.14-01-2008.easy Is running a group as easy as it looks? Geoff Bayley focuses on an upcoming workshop on this subject. 14 Jan 2008 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=geoff.bayley.14-01-2008.easy