http://www.aqr.org.uk/inbrief Short articles about Qualitative Research and trends in the QR industry. Many of these articles were previously published in InBrief, the bimonthly magazine of the AQR. Copyright (c) AQR, 2008 80 33 http://www.aqr.org.uk/icon/footer-logo.gif http://www.aqr.org.uk 0 1 2 3 4 5 6 7 19 20 21 22 23 Saturday Sunday en-GB info@aqr.org.uk info@skillzone.ltd.uk 07 Dec 2011 11:39:00 GMT 1440 http://www.aqr.org.uk/inbrief/document.shtml?doc=vipul.chokshi.07-12-2011.recruitment Vipul Chokshi writes in about Anna Sampson's recent article "New twist to the old chestnut", offering a view from the fieldwork industry. 07 Dec 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=vipul.chokshi.07-12-2011.recruitment http://www.aqr.org.uk/inbrief/document.shtml?doc=thea.bowden.07-12-2011.olympic The Olympic Games draw ever closer, but are brands capitalising on their investment as sponsors, asks Thea Bowden, and do consumers care? 07 Dec 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=thea.bowden.07-12-2011.olympic http://www.aqr.org.uk/inbrief/document.shtml?doc=roger.titford.07-12-2011.cleanliness I have three serious questions; don't we all? They will come later. But firstly, here are three example responses from consumers during our projects this year. 07 Dec 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=roger.titford.07-12-2011.cleanliness http://www.aqr.org.uk/inbrief/document.shtml?doc=gaelle.bertrand.07-12-2011.tribes Social media has meant a sea change in how we spot influencers and understand the roles they now play, says Gaelle Bertrand. 07 Dec 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=gaelle.bertrand.07-12-2011.tribes http://www.aqr.org.uk/inbrief/document.shtml?doc=debbie.lemon.07-12-2011.fashion The Sunday supps are full of key fashion looks for Autumn 2011, but there's one, says Debbie Lemon, that won't make the front page of Vogue. 07 Dec 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=debbie.lemon.07-12-2011.fashion http://www.aqr.org.uk/inbrief/document.shtml?doc=gerald.kreinczes.14-10-2011.strangers Gerald Kreinczes comes across handy ammunition for when a client adopts bullying tactics in asking for instant feedback 14 Oct 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=gerald.kreinczes.14-10-2011.strangers http://www.aqr.org.uk/inbrief/document.shtml?doc=duncan.grimes.14-10-2011.nudging Nudging has fans in high places, with David Cameron having established a behavioural insight team. But are its days numbered, after recent press reports? 14 Oct 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=duncan.grimes.14-10-2011.nudging http://www.aqr.org.uk/inbrief/document.shtml?doc=bay.clark.14-10-2011.reputations Bay Clark from Sherbert Research picks up on the issues raised by Alison Fydler recently and asks: how much should we be leaning on social media in qual? 14 Oct 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=bay.clark.14-10-2011.reputations http://www.aqr.org.uk/inbrief/document.shtml?doc=anna.sampson.14-10-2011.newtwists Qual methodologies are evolving and embracing digital with gusto. But recruitment lags behind, says Anna Sampson, who's been investigating what lies out there. 14 Oct 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=anna.sampson.14-10-2011.newtwists http://www.aqr.org.uk/inbrief/document.shtml?doc=alison.fydler.16-08-2011.use Alison Fydler takes issue with how some quallies are accessing info on Facebook – and queries their adherence to the MRS code. 16 Aug 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=alison.fydler.16-08-2011.use http://www.aqr.org.uk/inbrief/document.shtml?doc=tom.mercer.15-08-2011.moma Tom Mercer, MD of Moma Foods, on building a breakfast brand from scratch and selling from a converted filing cabinet on wheels at Waterloo. 15 Aug 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=tom.mercer.15-08-2011.moma http://www.aqr.org.uk/inbrief/document.shtml?doc=nick.coates.31-05-2011.nipaywall To outsiders, the News International's paywall is anathema, evidence of Rupert Murdoch's greed. But subscribers view it as a club with potential. 31 May 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=nick.coates.31-05-2011.nipaywall http://www.aqr.org.uk/inbrief/document.shtml?doc=monique.drummond.31-05-2011.rien Monique Drummond, managing partner at Relish Research, on Eureka moments and the Vespa owner among the LA Hells Angel Chapter. 31 May 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=monique.drummond.31-05-2011.rien http://www.aqr.org.uk/inbrief/document.shtml?doc=kevin.mclean.31-05-2011.insight This agency/client AURA debate, a sponsorship first for AQR, revealed that insights are not yet an endangered species. 31 May 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=kevin.mclean.31-05-2011.insight http://www.aqr.org.uk/inbrief/document.shtml?doc=ken.parker.31-05-2011.breakdown So, Rooney's been dropped by Coke. He'd been given a yellow card for antics with a prostitute, but was eventually given his marching orders for using guttural language. He wasn't the first footballer to have been filmed uttering such expletives (and certainly won't be the last), but the passion and style of his performance probably made him stand out. 31 May 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=ken.parker.31-05-2011.breakdown http://www.aqr.org.uk/inbrief/document.shtml?doc=jochum.stienstra.31-05-2011.garden The lowdown on the Prosper Riley-Smith finalist, Ferro Explore, and its project with Philips Lighting. 31 May 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=jochum.stienstra.31-05-2011.garden http://www.aqr.org.uk/inbrief/document.shtml?doc=duncan.grimes.31-05-2011.fairtrade My decision to attend this AQR listed event was partly practical. It was free, it wasn't fully booked, I had no plans for that night and my housemate was at home to Sky plus Don't Tell the Bride on BBC 3. 31 May 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=duncan.grimes.31-05-2011.fairtrade http://www.aqr.org.uk/inbrief/document.shtml?doc=amanda.anderton.31-05-2011.kindness Some 15 years ago, as I eagerly sought my path into the mysterious world of qualitative research, I was led by an ideal that one day, I would conduct research that really made a difference. You know, that actually changed people's lives for the better! 31 May 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=amanda.anderton.31-05-2011.kindness http://www.aqr.org.uk/inbrief/document.shtml?doc=tim.healy.16-03-2011.brandaura Tim Healy is a tough judge of courses, with a checklist 25 years in the making. Thankfully, AQR's Analysis Course passed with flying colours 16 Mar 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=tim.healy.16-03-2011.brandaura http://www.aqr.org.uk/inbrief/document.shtml?doc=simon.pollock.16-03-2011.stimulus Simon Pollock, head of insights for General Mills, is keen for clients to interact with respondents – and his tipple is red wine 16 Mar 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=simon.pollock.16-03-2011.stimulus http://www.aqr.org.uk/inbrief/document.shtml?doc=nicky.holmes.16-03-2011.newreality Facing up to a product's shortfalls – and customers" needs – helped transform Wickes" paint range, and boost sales 16 Mar 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=nicky.holmes.16-03-2011.newreality http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.16-03-2011.bigsociety The Big Society is becoming a staple in news headlines. One week David Cameron hits the headlines explaining just what he hopes it will achieve, the next his ministers struggle with the consequences. As this issue goes to press the consultation on Forestry Commission land looks to have been cancelled – a U-turn in a class all of its own. 16 Mar 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.16-03-2011.bigsociety http://www.aqr.org.uk/inbrief/document.shtml?doc=alan.hathaway.16-03-2011.youth Every cloud has a silver lining: a harsh economic climate is proving tough on young people, but making them a "must have" resource for quallies 16 Mar 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=alan.hathaway.16-03-2011.youth http://www.aqr.org.uk/inbrief/document.shtml?doc=wendy.gordon.03-02-2011.vvalentine Ginny Valentine – friend, colleague, teacher, pioneer, provocateur, performer and archetypical Jewish mother – died peacefully on 30th November 2010 after a long illness surrounded by her loving family. 03 Feb 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=wendy.gordon.03-02-2011.vvalentine http://www.aqr.org.uk/inbrief/document.shtml?doc=sheila.keegan.03-02-2011.rainbow David Cameron is currently proposing a UK-wide survey on well-being. It's been a hobby horse of his for at least four years, in which time he's been calling for a reduced focus on GDP, saying: “There's more to life than money.” But is a survey the right place to start and what might it achieve? 03 Feb 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=sheila.keegan.03-02-2011.rainbow http://www.aqr.org.uk/inbrief/document.shtml?doc=david.penn.03-02-2011.qnature David Penn, managing director of Conquest Research, is up for four gongs at the MRS Awards. So what makes him tick? 03 Feb 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=david.penn.03-02-2011.qnature http://www.aqr.org.uk/inbrief/document.shtml?doc=anne.hastings.03-02-2011.irishsov The bail-out has come as a bit of a shock to the Irish Republic. Anne Hastings offers a few tips for quallies holding groups over there 03 Feb 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=anne.hastings.03-02-2011.irishsov http://www.aqr.org.uk/inbrief/document.shtml?doc=robin.shuker.01-02-2011.chatgroups Wake up quallies and embrace the new world, says Robin Shuker, or it's your clients who will be taking the lead! 01 Feb 2011 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=robin.shuker.01-02-2011.chatgroups http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.22-12-2010.redsludge MAL Hungarian Aluminium is not a name that trips off the tongue, but to families caught up in Hungary's toxic spill disaster it's one they may never forget. 22 Dec 2010 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.22-12-2010.redsludge http://www.aqr.org.uk/inbrief/document.shtml?doc=helen.cleary.22-12-2010.cuts The media would have us believe that Tories and Lib Dems make for a nervous coalition, but Ipsos MORI tells a different story 22 Dec 2010 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=helen.cleary.22-12-2010.cuts http://www.aqr.org.uk/inbrief/document.shtml?doc=christine.garland.22-12-2010.brickwall Deborah Mattinson's book describes New Labour's love affair with qual – and how familiar techniques can be used in politics 22 Dec 2010 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=christine.garland.22-12-2010.brickwall http://www.aqr.org.uk/inbrief/document.shtml?doc=nick.coates.14-10-2010.savingfuel Nick Coates discovers that trying to persuade people to drive more economically flies in the face of the pleasure principle 14 Oct 2010 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=nick.coates.14-10-2010.savingfuel http://www.aqr.org.uk/inbrief/document.shtml?doc=michael.webley.14-10-2010.football The World Cup sent our industry into overdrive with more sponsorship surveys, brand benchmarking, and tournament trackers than you could wave a stick at. 14 Oct 2010 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=michael.webley.14-10-2010.football http://www.aqr.org.uk/inbrief/document.shtml?doc=lorraine.davidson.14-10-2010.caqdas Lorraine Davidson puts a computer-aided analysis system to the test and asks: is it worth the effort? 14 Oct 2010 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=lorraine.davidson.14-10-2010.caqdas http://www.aqr.org.uk/inbrief/document.shtml?doc=julie.davey.14-10-2010.innovate In her review of "The Essential Guided Tour to the Universe of Online" reviewer Julie Davey agrees it delivered. 14 Oct 2010 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=julie.davey.14-10-2010.innovate http://www.aqr.org.uk/inbrief/document.shtml?doc=judith.wardle.14-10-2010.innovate Judith Wardle gives her impressions on"The Essential Guided Tour to the Universe of Online'. 14 Oct 2010 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=judith.wardle.14-10-2010.innovate http://www.aqr.org.uk/inbrief/document.shtml?doc=jon.batterham.14-10-2010.innovate Would "The Essential Guided Tour to the Universe of Online" live up to its billing? Jon Batterham gives his view. 14 Oct 2010 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=jon.batterham.14-10-2010.innovate http://www.aqr.org.uk/inbrief/document.shtml?doc=john.griffiths.14-10-2010.teamwork There is an opportunity, says John Griffiths, to change the way we analyse research by building communities of interpretation. 14 Oct 2010 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=john.griffiths.14-10-2010.teamwork http://www.aqr.org.uk/inbrief/document.shtml?doc=jess.francis.14-10-2010.spark Qual researchers should be masters of communication, but Spark proves that there's always room for improvement. 14 Oct 2010 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=jess.francis.14-10-2010.spark http://www.aqr.org.uk/inbrief/document.shtml?doc=alistair.kuechel.14-10-2010.spark On a cool Monday evening in June AQR's inaugural "Spark" event certainly lived up to its name, exploding into life and warming up the 40 delegates who made the event an overwhelming success. 14 Oct 2010 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=alistair.kuechel.14-10-2010.spark http://www.aqr.org.uk/inbrief/document.shtml?doc=philip.smith.19-07-2010.prague The AQR/QRCA Conference attracted delegates and speakers from around the world. Here are the reactions of Philip Smith of Environmetrics 19 Jul 2010 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=philip.smith.19-07-2010.prague http://www.aqr.org.uk/inbrief/document.shtml?doc=niick.gadsby.19-07-2010.inexplicable Magical thinking has a role in helping to understand those actions and issues that consumers can't explain, says Nick Gadsby 19 Jul 2010 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=niick.gadsby.19-07-2010.inexplicable http://www.aqr.org.uk/inbrief/document.shtml?doc=martin.moritz.19-07-2010.popculture Martin Moritz uses his unique perspective to ask whether we get the representatives we want or those we deserve? 19 Jul 2010 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=martin.moritz.19-07-2010.popculture http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.19-07-2010.tweets One facet of "Inspiration in Action" was the amount of tweeting that went on, a selection of which is featured below 19 Jul 2010 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.19-07-2010.tweets http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.19-07-2010.naton National image is a fragile thing – or is it? The island mentality has Britons thinking that strikes at British Airways chip away not just at the carrier's image, but also at perceptions of its country of origin. 19 Jul 2010 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.19-07-2010.naton http://www.aqr.org.uk/inbrief/document.shtml?doc=ken.parker.19-07-2010.prague The AQR/QRCA Conference attracted delegates and speakers from around the world. These are the reactions of Ken Parker, Discovery Research 19 Jul 2010 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=ken.parker.19-07-2010.prague http://www.aqr.org.uk/inbrief/document.shtml?doc=ethan.chon.19-07-2010.prague The AQR/QRCA Conference attracted delegates and speakers from around the world. Here are the reactions of Ethan Chon, QMR. 19 Jul 2010 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=ethan.chon.19-07-2010.prague http://www.aqr.org.uk/inbrief/document.shtml?doc=dominika.maison.19-07-2010.prague The AQR/QRCA Conference attracted delegates and speakers from around the world. Dominika Maison of Dom Badawczy Maison, Poland gave us this reaction. 19 Jul 2010 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=dominika.maison.19-07-2010.prague http://www.aqr.org.uk/inbrief/document.shtml?doc=tessa.stuart.25-05-2010.goals As this issue goes to press, the world is still reeling from the effects of a volcano in Iceland. Not content with adding to global financial chaos and threatening the survival of West Ham FC, Iceland also grounded planes across Europe. 25 May 2010 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=tessa.stuart.25-05-2010.goals http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.25-05-2010.onlinefuture In the last issue we got clients' feedback on digital qual. This time it's the turn of researchers. 25 May 2010 00:00:00 GMT http://www.aqr.org.uk/inbrief/document.shtml?doc=louella.miles.25-05-2010.onlinefuture