Short Articles about Qualitative Research

Textbook that tells a story, by Jess Francis
People who know me well say that I am one of life's great sceptics and as such I've always been chary of the value of "textbooks" and their relevance to the real world. (January 2010)

Celebrity uncovered, by Rebekah Yock
Water-cooler talk often revolves around celebs – but then who else should we discuss, asks Rebekah Yock? (January 2010)

Unimaginability issues, by Louella Miles
The issues from the Copenhagen Conference on climate change continue to rumble on. Will the policies decided on make a difference? The jury's out. (January 2010)

The heart of the mind, by Shabana Ebrahem
Shabana Ebrahem explores why marketers must get to grips with the dark side of the social blogosphere (November 2009)

Country of complexities, by Marcel Zbinden
Marcel Zbinden reveals why qual work in Switzerland, with seven million inhabitants but four national languages, is so challenging (November 2009)

A tweet in time, by Louella Miles
Communication just keeps getting faster. In October I attended a fascinating conference by Echo Research at which Rita Clifton, chairman of Interbrand and president of the MRS, talked the audience through those who'd gone up and down her company's 100 "Best Global Brands" list. (November 2009)

Sliding doors at Vinopolis, by Judith Wardle
Abi Almond and Judith Wardle review a day where talks ranged from waistlines to property, and trauma to targeted design (November 2009)

Fair play when shopping, by Andrea Higgins
From coffee to cloves, ice cream to face cream, there are now a staggering 4,500 Fairtrade products available. In such price-sensitive times, when we're seeing declining sales and consumer down-switching, Fairtrade has defied the odds and experienced growth (see page 4). Intrigued, Green Light set out to discover more about consumer awareness, understanding, attitudes and behaviours towards this recession-resilient offering. (November 2009)

Sliding doors at Vinopolis, by Abi Almond
Abi Almond and Judith Wardle review a day where talks ranged from waistlines to property, and trauma to targeted design (November 2009)