Short Articles about Qualitative Research

Corsodyl takes a chance, by Julie Davey
Julie Davey Research won the 2011 PRS Award with a project on gum disease. She lets us in on the background, and learnings. (April 2012)

Changing perceptions, by Duncan Grimes
As the Chinese economy maintains its phenomenal growth, Duncan Grimes asks how can qualitative research help Chinese brands grow here in the UK? (April 2012)

The hippies of 2012, by Debbie Lemon
The beginning of this year sparked a rash of stories in the media about the children of the 60s. Debbie Lemon picks up the tale. (April 2012)

Tipped for stardom, by Tim Carr
Is it possible to measure the likely future political success of the new generation of MPs? A new report has the answer. (January 2012)

The Proud Nail, by Roy Langmaid
Roy Langmaid worries whether qualitative research is sowing the seeds of its own destruction as it distances itself from people. (January 2012)

Tail that wags the dog, by Howard Josephs
As a new business owner and, of course, as a consumer market researcher, I have been observing the constant flow of news about the UK and wider global economic climate with interest. (January 2012)

Digital recruitment learnings, by Vipul Chokshi
Vipul Chokshi writes in about Anna Sampson's recent article "New twist to the old chestnut", offering a view from the fieldwork industry. (December 2011)

Olympic-sized challenge, by Thea Bowden
The Olympic Games draw ever closer, but are brands capitalising on their investment as sponsors, asks Thea Bowden, and do consumers care? (December 2011)

Infected by cleanliness? by Roger Titford
I have three serious questions; don't we all? They will come later. But firstly, here are three example responses from consumers during our projects this year. (December 2011)