Short Articles about Qualitative Research

Tipped for stardom, by Tim Carr
Is it possible to measure the likely future political success of the new generation of MPs? A new report has the answer. (January 2012)

The Proud Nail, by Roy Langmaid
Roy Langmaid worries whether qualitative research is sowing the seeds of its own destruction as it distances itself from people. (January 2012)

Tail that wags the dog, by Howard Josephs
As a new business owner and, of course, as a consumer market researcher, I have been observing the constant flow of news about the UK and wider global economic climate with interest. (January 2012)

Digital recruitment learnings, by Vipul Chokshi
Vipul Chokshi writes in about Anna Sampson's recent article "New twist to the old chestnut", offering a view from the fieldwork industry. (December 2011)

Olympic-sized challenge, by Thea Bowden
The Olympic Games draw ever closer, but are brands capitalising on their investment as sponsors, asks Thea Bowden, and do consumers care? (December 2011)

Infected by cleanliness? by Roger Titford
I have three serious questions; don't we all? They will come later. But firstly, here are three example responses from consumers during our projects this year. (December 2011)

Getting to grips with tribes, by Gaëlle Bertrand
Social media has meant a sea change in how we spot influencers and understand the roles they now play, says Gaelle Bertrand. (December 2011)

Unveiling modest fashion, by Debbie Lemon
The Sunday supps are full of key fashion looks for Autumn 2011, but there's one, says Debbie Lemon, that won't make the front page of Vogue. (December 2011)

Stranger to ourselves, by Gerald Kreinczes
Gerald Kreinczes comes across handy ammunition for when a client adopts bullying tactics in asking for instant feedback (October 2011)