In Depth Papers

In Depth is designed to take a topic of particular interest within the world of qualitative research and to look at it in much greater detail than would be possible within the format of In Brief.

Latest Issue

Autumn 2011: Behaviural Economics, a perfect storm
From the universe of academia to the world of advertising, behavioural economics is rapidly becoming the darling of modern thinking. Research has taken note, and these days it is rare to see a conference or seminar not including a paper on the subject. Now is the turn of In Depth with two articles, the first written by Crawford Hollingworth and Sarah Daives outlines the principles, snd the second, by Wendy Gordon, tell us "how to".

Earlier Issues

Spring 2011: How deep are the roots of qual research
We have come to define qualitative research by way of its distinction to quantitative research. Chris Barnham discusses how this way of thinking mirrors other, deeper oppositions, and looks at how pre-modern science investigated the quality and not the quantity of the world. To complement that, Nick Southgate critique's Chris's feature and welcomes his insight into what constitutes a brand.

Autumn 2010: No finish line for the planet
Would you like ethically-sourced recyclable trainers or the ones designed by Usain Bolt? This issue features an interview with Sarah Severn, Director of Corporate Responsibility at Nike, and an article by Ruth McNiel, one of whose specialisms is as a researcher in the CSR area.

Spring 2010: Gender Difference
Could this be something people do rather than what they are? This topic is explored in articles by Deborah Cameron and Gill Ereaut.

Summer 2009: The turn of talk, no interpretation please!
How often do we focus on naturally occurring conversation? Celia Kitzinger and Merran Toerien look at the roots of Conversational Analysis.

Summer 2008: Object Relations
Ailean Mills makes the link between group dynamics theory, the unconscious and a World War I tank commander.

Summer 2007: Emerging To A Brave New World
Qualitative research is entering a freer, more holistic phase, says Sheila Keegan, strengthened by its relationship with the 'New Sciences'.

Winter 2006: The many not the few
With more consumers talking directly to brand owners, Graeme Trayner discusses the implications of open source thinking.

Summer 2006: Material Matters
Things are never just things. Materiality matters for market research, argue Simon Blyth and Simon Roberts.

Winter 2005: Creativity and the key to problem solving
Creativity, says Caroline Pakel-Dunlop, is a skill a qualitative researcher cannot do without.

Summer 2005: You don't have to be a brain scientist
Neuroscience could revolutionise research, says Caroline Whitehill, but not how we think it will.

Spring 2005: I wanna tell you a story...
Stuart Smith would like us to sit comfortably and listen to a tale of organisational research.

Autumn 2004: Truth, Lies and Videotape
Academic debates about Ethnography? Who cares? Philly Desai tell us why we and our clients should.

Spring 2004: Shopping in a world of ideas
Shopping, like football, isn't a question of life or death. It's much more important than that. Mark Thorpe argues the case for taking shopping seriously.

Summer 2003: Confronting the Unconscious
Why do Qualitative Researchers need to be concerned with the unconscious? Joanna Chrzanowska examines why it is as relevant today as it was in Freud's time.

Editor
Louella Miles

Managing Editor
Ailean Mills