In Depth
In Depth is designed to take a topic of particular interest within the world of qualitative research and to look at it in much greater detail than would be possible within the format of In Brief.
SUMMER 2007
Emerging To A Brave New World
Qualitative research is entering a freer, more holistic phase, says Sheila Keegan, strengthened by its relationship with the 'New Sciences'
WINTER 2006
The many not the few
With more consumers talking directly to brand owners, Graeme Trayner discusses the implications of open source thinking.
SUMMER 2006
Material Matters
Things are never just things. Materiality matters for market research, argue Simon Blyth and Simon Roberts.
WINTER 2005
Creativity and the key to problem solving
Creativity, says Caroline Pakel-Dunlop, is a skill a qualitative researcher cannot do without.
SUMMER 2005
You don't have to be a brain scientist
Neuroscience could revolutionise research, says Caroline Whitehill, but not how we think it will.
SPRING 2005
I wanna tell you a story...
Stuart Smith would like us to sit comfortably and listen to a tale of organisational research.
AUTUMN 2004
Truth, Lies and Videotape
Academic debates about Ethnography? Who cares? Philly Desai tell us why we and our clients should.
SPRING 2004
Shopping in a world of ideas
Shopping, like football, isn't a question of life or death. It's much more important than that. Mark Thorpe argues the case for taking shopping seriously.
SUMMER 2003
Confronting the Unconscious
Why do Qualitative Researchers need to be concerned with the unconscious? Joanna Chrzanowska examines why it is as relevant today as it was in Freud's time.
EDITOR
Louella Miles
MANAGING EDITOR
Gill Ereaut
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