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References

1 Chrzanowska, J., Interviewing Groups and Individuals in Qualitative Market Research, Book 2 in G. Ereaut, M. Imms and M. Callingham (eds.).Qualitative Market Research (7 volumes) London: Sage, 2002

2 Imms., M., A reassessment of the roots and theoretical basis of qualitative market research in the UK, Market Research Society Conference, London: MRS, 1999

3 Dichter, E., Handbook of Consumer Motivations, 1964

4 Packard, V., The Hidden Persuaders, Harmondsworth, Penguin, 1957

5 Valentine, V., and Evans, M. The Dark side of the Onion, Market Research Society Conference Papers, London: MRS, 1993

6 Tallis, Frank, Hidden Minds, London: Profile Books, 2002

7 Tyrell, Ivan, A seething mass of desires: Freud’s hold over history, Human Givens., Vol 9, no3, 2002

8 Curtis, A., 2002 The Century of the Self, BBC series 2002

9 Bernays, Edward, Propaganda, The Kennikat Press, 1928

10 Tye, Larry, The Father of Spin: Edward L Bernays & the Birth of PR, New York: Crown Publishers, 1998

11 Castell, Sarah, The fantastic elastic self, Research Magazine, December 2002, issue 439, 2002

12 Rushkoff, Douglas, Coercion, Great Britain: Little Brown and Company, 2000
 

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