References

1: Gordon, W and Ford Hutchison, S (January 2002), Brains and Brands: Rethinking the Consumer, Admap

2: Heath, R (July 2001), The Hidden Power of Advertising, Monograph No.7, Admap

3: Greenfield, S (2000), The Private Life of the Brain, Penguin

4: Greenfield, S (1997), The Human Brain, Phoenix

5: Carter, R (1998), Mapping the Mind, Orion Publishing Group

6: Burne, J (27 November 2003), A Probe Inside the Mind of the Shopper, The Financial Times

7: Pert, C (1997), Molecules of Emotion: The Science Behind Mind-body Medicine, Simon & Schuster

8: Franzen, G and Bouwman. M (2001), The Mental World of Brands, World Advertising Research Centre

9: Dennett, D (October 1991), Consciousness Explained, Little, Brown and Company

10: Damasio, A (November 1995), Descartes' Error: Emotion, Reason and the Human Brain, Quill

11: Solms, M and Turnbull, O (2004), The Brain and the Inner World - An Introduction to the Neuroscience of Subjective Experience, Karnac

12: Du Plessis, E (2005), The Advertised Mind, Kogan Page