What can I do with this?

Through training, and personal and professional development, there are opportunities to integrate many of the creative tools and techniques used in the 'world' of creativity to our everyday work. We can generate new ways to brainstorm, find fresh approaches to consumer workshops or reconvened group sessions and look differently at how to use what we learn from these sessions.

So, get to know yourself better and unleash the creative potential you may personally still withhold. There's plenty of reading matter listed here, along with some useful websites. Take some tests and attend workshops and seminars focussing on applying creativity in personal and professional lives - I'd recommend the CPSI annual conference in the US or the CREA European conference.

Ultimately, you may also decide to make the leap across to ideation and offer idea generation sessions with clients as part of your future qualitative remit. This, I believe, represents a logical extension of classic qualitative research, extending our existing skills, and brings true value for clients. We will then have to re-define qualitative research in the context of applied creativity and create a new word for the upcoming new breed of qualitative researchers - personally, I like 'Qualitative Creative'.

Welcome to the land of creativity!