References
Altshuller, G, Shulyak, L, Clarke, D Sr (1990)
TRIZ Keys to Technical Innovation, Technical Innovation Center
Aubusson, P (December 2002)
Using Metaphor to Make Sense and Build Theory in Qualitative Analysis, The Qualitative Report, Volume 7, Number 4
Aznar, G (2005)
Idees, Editions d'Organisation
Briggs Myers, I (1998)
Introduction to Type, 6th edition, CPP Inc.
Burns, Alastair (September/October 1999)
Gospel According to Bill, AQR, In Brief
Bystedt, J, Lynn, S, Potts, D (2003)
Moderating to the Max, Paramount Market Publishing
Deacon, S A (March 2000)
Creativity within Qualitative Research on Families: New Ideas for Old Methods, The Qualitative Report, Volume 4, Numbers 3 & 4
Desai, P (2002)
Methods Beyond Interviewing in Qualitative Market Research London, Sage
Desai, P (July/August 2002)
The World is our Oyster, AQR Brief
Earls, M (2002)
Welcome to the creative age, Wyley, UK
Gordon, W (1999)
Goodthinking, Admap
Kiddle, J, Williamson, M (2002)
Creativity and Market research - Compatible or Incompatible?, Market Research Society, Annual Conference
McGivern, Y (2003)
The Practice of Market and Social Research, FT Prentice Hall
Nancarrow, C, Tinson, J, Brace, I (2004)
Breaking the Rules: Greater Insight and Greater Value?, Market Research Society, Annual Conference
Osborn, A F (1963)
Applied Imagination: principles and procedures for creative problem solving. New York: Charles Scribner's Sons
Parnes, S J (1992)
Source book for creative problem solving, Buffalo, NY: Creative Education Foundation Press
Pearson, J (2005)
Drawing as a Brain Tool, CPSI Conference
Suggestions for further reading
Buzan, T (1974)
Use Both Sides of Your Brain, New York, NY:E.P. Dutton, Inc.
De Bono, E (1970)
Lateral thinking, London, England: Penguin Group
Kirton, M J (1994)
Adaptors and Innovators: Styles of Creativity and Problem Solving, Routledge
Michalko, M (1991)
Thinkertoys, Ten speed Press, Berkeley, California - for ideas, tools, puzzles, games and techniques for creativity
Parnes, S J (1997)
Optimize the Magic of Your Mind, Bearley
Useful websites
http://www.mycoted.com
An extensive list of creativity tools and techniques
http://www.staircase.org/structures/structures.html
Warm-ups and energisers based on Improvisational Theatre Structures
http://www.creaconference.com
Dates and details of forthcoming seminars and conferences in Europe
http://www.cpsiconference.com
Dates and details of forthcoming seminars and conferences in North America
http://www.kaicentre.com
Details on the Kirton Adaption-Innovation Inventory (KAI) assessment
http://www.myersbriggs.org
Help on understanding personality types
http://www.reflectivelearning.com
Developed with Dr Martin Seligman to help measure emotional well-being and provide exercises that increase happiness