The Association for Qualitative Research
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Behavioural Economics - Session ONE

AQR Brings you... BEHAVIOURAL ECONOMICS Two evening sessions exploring the impact of Behavioural Economics from a research perspective and from the client's perspective

AQR Brings you… BEHAVIOURAL ECONOMICS

Session ONE - 25th January 6.00pm to 9.30pm
AQR: Getting to grips with Behavioural Economics — from a researcher’s perspective

This session will give you an insight into theory and techniques that you can use to enrich your own research design and analysis. Join us on 25 January to hear papers and discussion with 3 of our leading proponents of using Behavioural Economics in research.

3 exciting papers

  • ‘Getting the most bang for your bias’: an exploration of under-leveraged biases and how to take BE to the next level (Caroline Hayter, Acacia Avenue)
  • 'The three heuristic emperors of brand growth’: an exploration of emotion and its influence on behaviour (Seamus O’Farrell, Brand Salience)
  • 'BE-volution 3.0': BE research is now growing at an exponential rate and continues to deliver rich new insights into human behaviour. We’re on the next stage of our journey into behavioural enlightenment — hold onto your seats! (Crawford Hollingworth, The Behavioural Architects)

Looking forward to papers, discussion, drinks and networking

Crawford Hollingworth (The Behavioural Architects)
Crawford has a background in Applied Social Psychology that has fuelled his passion for unlocking insight into behaviour and embracing the new thinking coming out of the behavioural sciences. He has launched two global companies HeadlightVision in 1996 and The Behavioural Architects in 2011. He is a leading speaker and writer on the application of BE to business to unlock growth.

Caroline Hayter (Acacia Avenue)
Caroline is a communications specialist with a background in advertising. Drawing on this background, combined with the latest insight from behavioural economics, Caroline has pioneered Acacia Avenue’s approach to creative development, which challenges traditional approaches. Prior to founding Acacia Avenue, Caroline had an international career, spending time in Hong Kong, Canada and the US. She makes it her business to be involved in the research industry, regularly contributing to events and papers.

Seamus O’Farrell (Brand Salience)
Emerging knowledge from the behavioural and marketing sciences is fundamentally changing the way that marketers and agencies approach the business of brand building. Seamus applies this new knowledge to brand and communication strategy. Most recently, he helped to introduce a new behavioural model in his role as Director of Strategy and Planning at the System 1 Agency. Prior to this, Seamus gained wide experience of helping to run large Advertising Agencies (AMV, BBH, Leo Burnett in the UK). He also has CMO experience with Kellogg in the US and in the creation of the Prostate Cancer UK brand. Seamus has recently set up his own consultancy, Brand Salience, with founding clients including npower and System1 Research.

Don’t miss out, limited places available!

Book for the January session with the links below

Prices for each session:
AQR Members: £80 + VAT = £96.00 (all membership to AQR is individual not corporate)
Non-members: £120 + VAT = £144.00

Join us again in February - details will be posted under February when speakers confirmed to hear client-side researchers talk about their experiences of commissioning and using Behavioural Economics. Those attending the January session will be given priority booking.

Date:
25 January 2018

Time:
6.00pm to 9.30pm

Venue:
wallacespace Clerkenwell
18 Clerkenwell Green
London EC1R 0DP

Map of location:
StreetMap of EC1R 0DP

Standard Price:
£120+VAT (Book Online)

Member's Price:
£80+VAT (Book Online)

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