The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

Become a member of AQR

Benefits of AQR membership

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Qualitative Recruitment[ ADV ]

Opinion Hunters
High quality B2B/B2C field recruitment for all qualitative projects in the UK and USA


Eyes Wide Open

How will our industry evolve over the next few years and how can it adapt to the way business needs to work now? Come along and hear the views of buyers and users talking about what helps them most and why, and expert qualitative practitioners not talking about techniques, models and theories [More...]

Leadership Awareness

For intermediate and senior researchers looking to step up to a leadership role RM/AD/Director level. The day will be designed in a way which encourages you to increase your self awareness, consider how you build relationships both internally with colleagues and externally, in order to build your effectiveness in leading teams and building strong client re [More...]

Intermediate Moderating Skills

'Sweating the small stuff' returns on 17 November. This course is for experienced moderators looking to supercha... [More...]


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Qualitative Resources

The AQR website is packed with useful qual resources, aimed at both the qual researchers and the purchaser of qualitative services.

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief Magazine

The AQR magazine member magazine, punblished six times per year, contains news, reviews of products, events, courses, as well as short feature articles on qualitative research methodolgy

September 2016
Pokemon catalyst

September 2016
1 Second Everyday

September 2016
Edging closer to professionalisation

September 2016
Ideas that make a difference

Earlier Articles
Full index of InBrief


In Depth Magazine

Published twice a year, In Depth contains excellent articles about qualitative research methods

May 2016

May 2016
On the right track

May 2016
To have or have not

May 2016
Re-inventing the researcher

Earlier Articles
Full index of InDepth

About the Association for Qualitative Research (AQR)

Founded in 1980, the Association for Qualitative Research is a non-profit organisation representing the interests of our members in the qualitative research industry.

AQR has established itself as the internationally recognised Hub of Qualitative Thinking via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, creating forums that facilitate debate and advance qualitative research methodology, promoting qualitative research as a career, providing networking opportunities and social events, and promoting the highest professional industry standards within our industry.

The Association is a non-profit organisation and all its revenues and subscriptions go back into promoting qualitative research and supporting its members. All those who share AQR's interests and ambitions are welcome as members. They are provided with many tangible benefits, plus access to a powerful business network.

More about the organisation and history of AQR