The Association for Qualitative Research
The Hub of Qualitative Excellence

The Association for Qualitative Research

Being a member of the AQR offers you a wealth of benefits; whether you want to develop or hone your skills, are looking for peer support or professional reassurance, have valuable input to share, or just want to be more involved and embedded in your qualitative community... we are here for you. AQR membership provides all of this, whilst also pushing boundaries (and challenging convention!) through thought leadership, hosting social networking events, creating opportunities for you to showcase your brilliance to the broader research community and providing a seal of approval of quality to your clients.

If you work within any aspect of qualitative research, the AQR considers you part of the community. AQR Membership is a sign that you are at the forefront of the qualitative research industry.


Two-day Moderating Skills Workshop

AQR's 2 Day MODERATING SKILLS WORKSHOP Dates TBC September or October. A supportive tutor-based workshop, offering practical moderator skills training. [ more about Two-day Moderating Skills Workshop ]


Qualversations AQR's new podcast series, designed to expand perspectives and deliver thought provoking opinion pieces. The sixth episode is airing now. [ more about Qualversations ]

Coming Up in the AQR Calendar

Call for entries for the AQR Qualitative Excellence Award 2024, Social Silences Event and Training Courses: Moderating Skills Workshop, Writing for Research, Be Think Do, Speak Up

AQR's Safety Guidance

Launched Oct 2022 the AQR Safety Guidance is intended to make it easy to ensure the safety of researchers and fieldworkers is built into the process. [ more about AQR's Safety Guidance ]

The Recruiter Accreditation Scheme (RAS)

The RAS developed by the AQR and MRS raises the profile and status of recruiters through training and accreditation and recognises the knowledge, skills and competence of professional recruiters. [ more about The Recruiter Accreditation Scheme (RAS) ]

AQR Business Directory

The AQR Business Directory is the premier information resource for people searching for suppliers of qualitative research services. [ more about AQR Business Directory ]


Qualversations with guest Anna Cliffe

In our 6th episode of the AQR podcast Qualversations AQR Board member DebbieNewbould chats with Anna Cliffe founder and joint chief exec of research agency TrinityMcQueen. Debbie and Anna cover everything from what it takes to be an entrepreneur, management buy outs and being a female business owner. Oh, and there’s a sprinkling ofDolly Parton in there too.

[Listen Now]

Qualversations with guest Julie Fuller

In our 5 th episode of the AQR podcast Qualversations, AQR Board member Judy Taylor chatsto Julie Fuller, who went from nurse, to health visitor, to mum-at-home recruiter, tofounder and co-owner of The Fuller Research Group. They talk Julie’s role in changing ourindustry, building businesses and being an employer of almost 100 people. Julie talks aboutwhy being a carer personality has held her in good stead all her life and why chaos suits her.

[Listen Now]

Qualversations with guest Vicki Cooke

In our 4 th episode of the AQR podcast Qualversations, AQR Board member Judy Taylor talksto Vicki Cooke, co-founder and Chair of Thinks Insight about her prolific research career.Together they talk values, being disenchanted at school and how inspirational it has been towork with real leaders, like the (then) Prince of Wales and Tony Blair.

[Listen Now]

Major destinations on the AQR website: AQR Values:
Representing members since 1980

The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry. AQR has established itself as the internationally recognised Hub of Qualitative Excellence via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Committed to serving the qualitative industry

Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, and creating forums that facilitate debate and advance qualitative research methodology.

Promoting professionalism in Qualitative Research

AQR promotes qualitative research as a career, providing networking opportunities and social events, and promote the highest professional standards within our industry. We welcome all those who share AQR's interests and ambitions as members, providing them with access to a powerful business network.