The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

Become a member of AQR

Benefits of AQR membership

Search the AQR Directory

Qualitative Recruitment[ ADV ]

Criteria Fieldwork
Quality & clear communication are at the heart of everything we do. Criteria Fieldwork is ISO20252 accredited & we are MRS Company Partners.


AQR's Big Day Out 2019

AQR's Conference 2019: AQR's Big Day Out: Identity, Innovation, Ideology. Thurs 6 June. Tickets from £150+VAT. Our programme is chock full of snappy talks and we've prioritised time for discussing and debating the themes that emerge. Join us! [More...]

Online Moderating Skills Training

Designing and running communities, bulletin boards. Live chats and online diaries to get the most out of digital qual. Friday 5 July [More...]

AQR Hub Webinar 20th May

How psychological shortcuts shape us : The Choice Factory - Get to grips with some of the psychological short cuts that ... [More...]


Join the conversation@AQRUK

Qualitative Resources

The AQR website is packed with useful qual resources, aimed at both the qual researchers and the purchaser of qualitative services.

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief Magazine

The AQR magazine member magazine, punblished six times per year, contains news, reviews of products, events, courses, as well as short feature articles on qualitative research methodolgy

April 2019
AI is Useless for Qual

April 2019
Time to rethink new product testing

April 2019
Besting debrief-writing fears

April 2019
The Mind is Flat

Earlier Articles
Full index of InBrief


In Depth Magazine

Published twice a year, In Depth contains excellent articles about qualitative research methods

December 2018
Selfhood: simple business sense

December 2018
Are you looking at me?

December 2018
Time to shake up a sense of self

June 2018
Two Systems? The Significance of Kahnema...

Earlier Articles
Full index of InDepth

About the Association for Qualitative Research (AQR)

The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry.

AQR has established itself as the internationally recognised Hub of Qualitative Thinking via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, creating forums that facilitate debate and advance qualitative research methodology, promoting qualitative research as a career, providing networking opportunities and social events, and promoting the highest professional industry standards within our industry.

All those who share AQR's interests and ambitions are welcome as members. They are provided with many tangible benefits, plus access to a powerful business network.

More about the organisation and history of AQR