The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

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Benefits of AQR membership

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The Association for Qualitative Research
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Culturama - 1st November

Join us for an entertaining, afternoon masterclass in 'culture'. An opportunity to share in best practice, leading thinking and top tips in ANTHROPOLOGY, SEMIOTICS AND ETHNOGRAPHY with two highly engaging speakers Nick Gadsby, The Answer: The Cultural Value Agency Oliver Sweet, Head of Ethnography at Ipsos MORI [More...]

AQR's online Business Directory

The AQR Online Business Directory is the premier information resource for people searching for suppliers of qualitative services. Entries can be taken any time throughout the year. Book yours today and get your company noticed. [More...]


AQR is delighted to partner with ESOMAR for their FUSION event (smart data meets qual) 11-15 Nov in #Dublin. AQR chair L... [More...]


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Qualitative Resources

The AQR website is packed with useful qual resources, aimed at both the qual researchers and the purchaser of qualitative services.

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief Magazine

The AQR magazine member magazine, punblished six times per year, contains news, reviews of products, events, courses, as well as short feature articles on qualitative research methodolgy

October 2018
Passive app tracking reveals hidden gems

October 2018
Better collaboration through technology

October 2018

October 2018
Teamwork at play in online course

Earlier Articles
Full index of InBrief


In Depth Magazine

Published twice a year, In Depth contains excellent articles about qualitative research methods

June 2018
Two Systems? The Significance of Kahnema...

June 2018
Behavioural insights in research: the sh...

June 2018
Systems 1 and 2: turning theory into practice

December 2017
Branding in the age of strong opinion

Earlier Articles
Full index of InDepth

About the Association for Qualitative Research (AQR)

The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry.

AQR has established itself as the internationally recognised Hub of Qualitative Thinking via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, creating forums that facilitate debate and advance qualitative research methodology, promoting qualitative research as a career, providing networking opportunities and social events, and promoting the highest professional industry standards within our industry.

All those who share AQR's interests and ambitions are welcome as members. They are provided with many tangible benefits, plus access to a powerful business network.

More about the organisation and history of AQR