The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

Become a member of AQR

Benefits of AQR membership

Search the AQR Directory

Feel good at Babble[ ADV ]

Looking for a research space that is modern, innovative, contemporary and centrally located in the Midlands? Look no further than Babble.


Moderating Skills Workshop

Bookings are now open for AQR's 2 day Moderating Skills Workshop 9 & 10 March 2017. [More...]


AQR's Conference [R]evolution: Never Standing Still. 8 June 2017. At the Wellcome Collection in London. DEADLINE FOR CALL FOR PAPERS 20 MARCH [More...]

Breakfast Bites is Back...

AND ALREADY FULLY BOOKED Infographics: How to craft killer content. Led by Rachel Cox, Research Director at Relish Research. 6 April. [More...]


Join the conversation@AQRUK

Qualitative Resources

The AQR website is packed with useful qual resources, aimed at both the qual researchers and the purchaser of qualitative services.

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief Magazine

The AQR magazine member magazine, punblished six times per year, contains news, reviews of products, events, courses, as well as short feature articles on qualitative research methodolgy

February 2017
Moderating Robots

February 2017
VR takes over the world

February 2017
Just one step away

February 2017
Eyes Wide Opened

Earlier Articles
Full index of InBrief


In Depth Magazine

Published twice a year, In Depth contains excellent articles about qualitative research methods

November 2016
Negotiating the political maze

November 2016
Cracking our elusive System 1

November 2016
Virtual Customer realities

May 2016

Earlier Articles
Full index of InDepth

About the Association for Qualitative Research (AQR)

The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry.

AQR has established itself as the internationally recognised Hub of Qualitative Thinking via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, creating forums that facilitate debate and advance qualitative research methodology, promoting qualitative research as a career, providing networking opportunities and social events, and promoting the highest professional industry standards within our industry.

All those who share AQR's interests and ambitions are welcome as members. They are provided with many tangible benefits, plus access to a powerful business network.

More about the organisation and history of AQR