The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

Become a member of AQR

Benefits of AQR membership

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Qual Research Agencies[ ADV ]

Qualitative Research Business Directory
Find Qualitative Research Agencies in the premier information resource for people searching for suppliers of qualitative services.


Call for Entries

For the AQR Qualitative Excellence Award 2020. Winning this award is a sign of excellence and sends a powerful message to your existing and potential clients. In these challenging times, standing out from the crowd has never been more important. This is your chance to Shine! DEADLINE 7 SEPTEMBER. [More...]

AQR Hub Spark Webinar

Moving on from the elephant in the room An international panel (from South Africa, Australia and the US) will share their perspectives on what national responses to this particular elephant say about their culture. The three speakers will debate what scars will run deep and how they think their societies will change over the medium and longer term... [More...]

AQR Check Ins

We've run 16 Check Ins so far and here are a couple more to pop in your diary. We're so glad that members (and n... [More...]


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Qualitative Resources

The AQR website is packed with useful qual resources, aimed at both the qual researchers and the purchaser of qualitative services.

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Professional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief Magazine

The AQR magazine member magazine, punblished six times per year, contains news, reviews of products, events, courses, as well as short feature articles on qualitative research methodolgy

June 2020
Standouts from Impact

June 2020
Tax threat from HMRC

June 2020
Staying sane in a crisis

June 2020
We're all progressives now?

Earlier Articles
Full index of InBrief


In Depth Magazine

Published twice a year, In Depth contains excellent articles about qualitative research methods

October 2019
Power of difference

October 2019
The death of the middle ground?

October 2019
The case for being there

December 2018
Selfhood: simple business sense

Earlier Articles
Full index of InDepth

About the Association for Qualitative Research (AQR)

The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry.

AQR has established itself as the internationally recognised Hub of Qualitative Thinking via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, creating forums that facilitate debate and advance qualitative research methodology, promoting qualitative research as a career, providing networking opportunities and social events, and promoting the highest professional industry standards within our industry.

All those who share AQR's interests and ambitions are welcome as members. They are provided with many tangible benefits, plus access to a powerful business network.

More about the organisation and history of AQR