The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

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Benefits of AQR membership

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Analysis and Interpretation Skills

Part of our Core Skills Training Modules. Friday 14 September. Course leader Caroline Florence Insight Narrator [More...]

***Open for Entries***

The AQR Prosper Riley-Smith Qualitative Excellence Award 2018. Now in its 16th year, it is recognised as the UK's premium Qualitative Research Award. [More...]

AQR's Breakfast Bites

Does the thought of public speaking leave you in a cold sweat? Looking for ways to give your debriefs more pizzazz? Worried you're not making enough of an impact? Then help is at hand on 25 September [More...]


Join the conversation@AQRUK

Qualitative Resources

The AQR website is packed with useful qual resources, aimed at both the qual researchers and the purchaser of qualitative services.

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief Magazine

The AQR magazine member magazine, punblished six times per year, contains news, reviews of products, events, courses, as well as short feature articles on qualitative research methodolgy

August 2018
Facial recognition... the key to underst...

August 2018
Sweating the small stuff

August 2018
Fun, frolics and food for thought

August 2018
Reasons to attend: times four

Earlier Articles
Full index of InBrief


In Depth Magazine

Published twice a year, In Depth contains excellent articles about qualitative research methods

June 2018
Two Systems? The Significance of Kahnema...

June 2018
Behavioural insights in research: the sh...

June 2018
Systems 1 and 2: turning theory into practice

December 2017
Branding in the age of strong opinion

Earlier Articles
Full index of InDepth

About the Association for Qualitative Research (AQR)

The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry.

AQR has established itself as the internationally recognised Hub of Qualitative Thinking via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, creating forums that facilitate debate and advance qualitative research methodology, promoting qualitative research as a career, providing networking opportunities and social events, and promoting the highest professional industry standards within our industry.

All those who share AQR's interests and ambitions are welcome as members. They are provided with many tangible benefits, plus access to a powerful business network.

More about the organisation and history of AQR