Welcome to AQR

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

Qualitive Research[ ADV ]

AQR Online Business Directory
The premier information resource for people searching for suppliers of qualitative services.

www.aqr.org.uk

DEADLINE APPROACHING

For nominations for AQR Parker Prize for Emerging Talent 2021 - The AQR Parker Prize will be presented to a person under 25 years old who works, in any capacity, within the research industry. Ken Parker truly championed all aspects of our industry, including field recruitment, viewing facilities and platforms and we would love that to reflect in our nominees [More...]

May Masterclasses

Behavioural Science Monday 10 May 2:00pm - 4:00pm GMT Quant for Quallies Thursday 20 May 9:30am - 12 noon GMT [More...]

Eyes Wide Open - FINAL SESSION

UNDERSTANDING AN OVERLOOKED BIAS: THE SEMIOTICS OF COLOURISM IN ADVERTISING Dr Jennifer Simon, Senior Semiotician, Crowd... [More...]

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Qualitative Resources

The AQR website is packed with useful qual resources, aimed at both the qual researchers and the purchaser of qualitative services.

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Professional Guidelines and FAQs

Considering a career in qual?
Read our careers guide

Need more info about qual research?
Useful contacts, country guides and more

In Brief Magazine

The AQR magazine member magazine, punblished six times per year, contains news, reviews of products, events, courses, as well as short feature articles on qualitative research methodolgy

September 2020
Putting inclusivity at MR's heart

September 2020
Future Gazing

June 2020
Standouts from Impact

June 2020
Tax threat from HMRC

Earlier Articles
Full index of InBrief

In Depth Magazine

Published twice a year, In Depth contains excellent articles about qualitative research methods

October 2019
Power of difference

October 2019
The death of the middle ground?

October 2019
The case for being there

December 2018
Selfhood: simple business sense

Earlier Articles
Full index of InDepth

About the Association for Qualitative Research (AQR)

The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry.

AQR has established itself as the internationally recognised Hub of Qualitative Thinking via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, creating forums that facilitate debate and advance qualitative research methodology, promoting qualitative research as a career, providing networking opportunities and social events, and promoting the highest professional industry standards within our industry.

All those who share AQR's interests and ambitions are welcome as members. They are provided with many tangible benefits, plus access to a powerful business network.

More about the organisation and history of AQR