The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

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Benefits of AQR membership

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AQR Online Business Directory
The premier information resource for people searching for suppliers of qualitative services.



WORKSHOPS - LIVE ON SCREEN will now run over the mornings of Tues 2 and Thurs 4 MARCH. You've got online research down, it's all going nicely. Next workshops. If you feel daunted by running creative and innovative sessions for your clients online fear not - Workshops - Live on Screen is here to help. [More...]

AQR Young Disruptors Fri 5 Feb

AQR Young Disruptors: Beating the winter blues Friday 5th February @ 1pm-2pm The Christmas lights have gone, your new year motivation is wavering, you're fed-up with lockdown and the skies are forever grey. It's easy to feel down and lacklustre in January but there's lots of you can do to turn your mind set around and feel positive, motivated and [More...]

1-day Online Moderating Skills

Weds 17 Feb. New to moderating and want to get a bit more experience under your belt? Done some online or face to face d... [More...]


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Qualitative Resources

The AQR website is packed with useful qual resources, aimed at both the qual researchers and the purchaser of qualitative services.

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Professional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief Magazine

The AQR magazine member magazine, punblished six times per year, contains news, reviews of products, events, courses, as well as short feature articles on qualitative research methodolgy

September 2020
Putting inclusivity at MR's heart

September 2020
Future Gazing

June 2020
Standouts from Impact

June 2020
Tax threat from HMRC

Earlier Articles
Full index of InBrief


In Depth Magazine

Published twice a year, In Depth contains excellent articles about qualitative research methods

October 2019
Power of difference

October 2019
The death of the middle ground?

October 2019
The case for being there

December 2018
Selfhood: simple business sense

Earlier Articles
Full index of InDepth

About the Association for Qualitative Research (AQR)

The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry.

AQR has established itself as the internationally recognised Hub of Qualitative Thinking via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, creating forums that facilitate debate and advance qualitative research methodology, promoting qualitative research as a career, providing networking opportunities and social events, and promoting the highest professional industry standards within our industry.

All those who share AQR's interests and ambitions are welcome as members. They are provided with many tangible benefits, plus access to a powerful business network.

More about the organisation and history of AQR