The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

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Benefits of AQR membership

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Tickets on sale now![ ADV ]

The Fieldwork Conference 2016
The Weird and Wonderful World of Field is back - industry talks, seminars and a networking party - all taking place at London Zoo.



For AQR Prosper Riley-Smith Qualitative Excellence Award 2016 [More...]

15% Discount for AQR Members

When Registering for ESOMAR's GLOBAL QUALITATIVE CONFERENCE November 2016. AQR Members use this personal code: QUAL2016_AQR_FDP [More...]

WWWF Conference 13 Oct

Speakers from across the research industry will be sharing their thoughts and expertise. Followed by an evening networking event. Sponsorship opportunities and Tickets [More...]


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Qualitative Resources

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief

May 2016
Getting down with the kids

May 2016
Virtual Reality comes of age

May 2016
Forum on form

May 2016
Thoughts become things

Earlier Articles
Full index of InBrief


In Depth

May 2016

May 2016
On the right track

May 2016
To have or have not

May 2016
Re-inventing the researcher

Earlier Articles
Full index of InDepth