The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

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Benefits of AQR membership

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Qualitative Fieldwork[ ADV ]

Criteria Fieldwork
We will guide you through your project from proposal stage to successful completion.


AQR and QRCA Joint Conference

There is still time to book your place for AQR and QRCA's Worldwide Conference on Qualitative Research 16-18 May 2018. Stay Curious in Valencia, Spain. [More...]

AQR - Are we pretending to listen?

Remember that Guardian article, 'Talk is cheap - the myth of the focus group'? Well, AQR is hosting a panel debate with the author of the book that sparked it, Liza Featherstone, together with Lyn McGregor, Judy Taylor and Louella Miles. Tues 1st May 4.00pm-4.45pm. [More...]

Eyes Wide Open - 7th June

The 2nd Eyes Wide Open AQR Evening Event: Human packaging: what do we reveal about our times and our culture by the way we present ourselves? [More...]


Join the conversation@AQRUK

Qualitative Resources

The AQR website is packed with useful qual resources, aimed at both the qual researchers and the purchaser of qualitative services.

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief Magazine

The AQR magazine member magazine, punblished six times per year, contains news, reviews of products, events, courses, as well as short feature articles on qualitative research methodolgy

April 2018
Chatbots: the latest addition to our qual toolkit?

April 2018
Carboard cut-outs with Nintendo Labo

April 2018
Moving on up at IIex Europe

April 2018
In the spirit of "yes, and"

Earlier Articles
Full index of InBrief


In Depth Magazine

Published twice a year, In Depth contains excellent articles about qualitative research methods

December 2017
Branding in the age of strong opinion

December 2017
Empowered voices

December 2017
Participant experience

May 2017
Christmas in chaos

Earlier Articles
Full index of InDepth

About the Association for Qualitative Research (AQR)

The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry.

AQR has established itself as the internationally recognised Hub of Qualitative Thinking via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, creating forums that facilitate debate and advance qualitative research methodology, promoting qualitative research as a career, providing networking opportunities and social events, and promoting the highest professional industry standards within our industry.

All those who share AQR's interests and ambitions are welcome as members. They are provided with many tangible benefits, plus access to a powerful business network.

More about the organisation and history of AQR