The Association for Qualitative Research
The Hub of Qualitative Excellence

The Association for Qualitative Research

We welcome all those who share AQR's interests and ambitions as members, and provide them with tangible benefits. We offer networking opportunities, professional and social events, training courses and regular online webinars.

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The Association for Qualitative Research (AQR) represents and furthers the interests of the qualitative research industry in the UK and beyond. Founded in 1980, the AQR has established itself as the internationally recognised Hub of Qualitative Excellence.

***Call for Entries***

For the AQR Qualitative Excellence Award 2022. Now in its 20th year, the award recognises the incredible contribution that qualitative research makes to marketing, strategy and societal issues. And the winner receives £1,000. Deadline for submissions 4pm Monday 5 September 2022. [ more ]

AQR Masterclass

The Dark Art of Creative Development Research. Do you find the prospect of creative development projects intimidating? How confident do you feel about handling stimulus material, exploring responses to creative ideas, working out their implications for optimising the work and finishing the project with a grateful client and agency? [ more ]

Representing members since 1980

The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry. AQR has established itself as the internationally recognised Hub of Qualitative Excellence via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Committed to serving the qualitative industry

Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, and creating forums that facilitate debate and advance qualitative research methodology.

Promoting professionalism in Qualitative Research

AQR promotes qualitative research as a career, providing networking opportunities and social events, and promote the highest professional standards within our industry. We welcome all those who share AQR's interests and ambitions as members, providing them with access to a powerful business network.