The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

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Benefits of AQR membership

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BEHAVIOURAL ECONOMICS The second of two evening sessions exploring the impact of Behavioural Economics. Join us in February to hear client-side researchers talk about their experiences of commissioning and using Behavioural Economics [More...]

AQR QRCA Conference Stay Curious

Programme announced and registrations now open for 'Stay Curious' 16-18 May 2018 the 9th Biennial Worldwide Conference on Qualitative Research. [More...]


AQR's Moderating Skills Workshop. A two day intensive workshop marrying theory with hands on practical moderating experience 10 & 11 May 2018. [More...]


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Qualitative Resources

The AQR website is packed with useful qual resources, aimed at both the qual researchers and the purchaser of qualitative services.

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief Magazine

The AQR magazine member magazine, punblished six times per year, contains news, reviews of products, events, courses, as well as short feature articles on qualitative research methodolgy

January 2018
How the iPhone X will reshape our industry

January 2018
Crowd surfing into VR

January 2018
The art of "wellbeeing"

January 2018
Back to the future

Earlier Articles
Full index of InBrief


In Depth Magazine

Published twice a year, In Depth contains excellent articles about qualitative research methods

December 2017
Branding in the age of strong opinion

December 2017
Empowered voices

December 2017
Participant experience

May 2017
Christmas in chaos

Earlier Articles
Full index of InDepth

About the Association for Qualitative Research (AQR)

The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry.

AQR has established itself as the internationally recognised Hub of Qualitative Thinking via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, creating forums that facilitate debate and advance qualitative research methodology, promoting qualitative research as a career, providing networking opportunities and social events, and promoting the highest professional industry standards within our industry.

All those who share AQR's interests and ambitions are welcome as members. They are provided with many tangible benefits, plus access to a powerful business network.

More about the organisation and history of AQR