The Association for Qualitative Research
The Hub of Qualitative Excellence

The Association for Qualitative Research

We welcome all those who share AQR's interests and ambitions as members, and provide them with tangible benefits. We offer networking opportunities, professional and social events, training courses and regular online webinars.

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The Association for Qualitative Research (AQR) represents and furthers the interests of the qualitative research industry in the UK and beyond. Founded in 1980, the AQR has established itself as the internationally recognised Hub of Qualitative Excellence.

AQR Masterclass 9 June

Building a culture of innovation for internal teams. Hosted by Sarah Jousiffe, Sky. In this masterclass we will explore tools and techniques that spark creativity and idea generation. [ more ]

Iain Carruthers is back with...

AQR Masterclass 'Six Gangster Moves to Transform Your Next Workshop' (or Group Conversation / Away Day / Client Meeting you've been avoiding thinking about) 16 June [ more ]

Representing members since 1980

The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry. AQR has established itself as the internationally recognised Hub of Qualitative Excellence via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Committed to serving the qualitative industry

Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, and creating forums that facilitate debate and advance qualitative research methodology.

Promoting professionalism in Qualitative Research

AQR promotes qualitative research as a career, providing networking opportunities and social events, and promote the highest professional standards within our industry. We welcome all those who share AQR's interests and ambitions as members, providing them with access to a powerful business network.