The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

Become a member of AQR

Benefits of AQR membership

Search the AQR Directory

JOIN US 8 & 9 MARCH 2017[ ADV ]

Insight Show
Register for the Insight Show, THE event for research professionals who generate or interpret actionable intelligence into strategic actions


AQR Spark brings you ...

Signs and Wonders - An evening session on semiotics with Dr. Alex Gordon. Wednesday 25 January 7-9pm. [More...]

AQR Training

Digital - Develop your online skills: Get up to speed with the latest techniques, principles and practical examples to help you design more engaging, effective and creative online and mobile qual projects. 23 Feb. [More...]

AQR is at Insight Show 8-9 March

AQR are pleased to support Insight Show in its 20th year. Come and pay us a visit on stand ID410. [More...]


Join the conversation@AQRUK

Qualitative Resources

The AQR website is packed with useful qual resources, aimed at both the qual researchers and the purchaser of qualitative services.

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief Magazine

The AQR magazine member magazine, punblished six times per year, contains news, reviews of products, events, courses, as well as short feature articles on qualitative research methodolgy

November 2016
The return of Google Glass?

November 2016
Prisma mobile photo editing

November 2016
Making mobile unobtrusive

November 2016
Quals secret weapon

Earlier Articles
Full index of InBrief


In Depth Magazine

Published twice a year, In Depth contains excellent articles about qualitative research methods

November 2016
Negotiating the political maze

November 2016
Cracking our elusive System 1

November 2016
Virtual Customer realities

May 2016

Earlier Articles
Full index of InDepth

About the Association for Qualitative Research (AQR)

Founded in 1980, the Association for Qualitative Research is a non-profit organisation representing the interests of our members in the qualitative research industry.

AQR has established itself as the internationally recognised Hub of Qualitative Thinking via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, creating forums that facilitate debate and advance qualitative research methodology, promoting qualitative research as a career, providing networking opportunities and social events, and promoting the highest professional industry standards within our industry.

The Association is a non-profit organisation and all its revenues and subscriptions go back into promoting qualitative research and supporting its members. All those who share AQR's interests and ambitions are welcome as members. They are provided with many tangible benefits, plus access to a powerful business network.

More about the organisation and history of AQR