Welcome to AQR

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

Market Research Agencies[ ADV ]

AQR Online Business Directory
Find Market Research Agencies in the premier information resource for people searching for suppliers of qualitative services.

www.aqr.org.uk

If you missed it!

Here is a recording of AQR Hub Webinar on The Listening Project. Hear the key take outs from Oli Sweet (Ipsos MORI), Judy Taylor (ConsultJMT) and Caroline Noon (Vivid Research) paper, on where the future of qualitative research might lie. [More...]

AQR Platform Roadshow - Series three

Following on from our second round of very successful Platform Roadshows we are now announcing AQR PLATFORM ROADSHOW - SERIES THREE. Including demos from Remesh; QuMind; Particity; FlexMR [More...]

AQR AGM 30 September 3:45pm

Please join us for the Chairman's report, Treasurer's report and the announcement of the winner of the AQR Parke...

Join the conversation@AQRUK

Qualitative Resources

The AQR website is packed with useful qual resources, aimed at both the qual researchers and the purchaser of qualitative services.

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Professional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more

In Brief Magazine

The AQR magazine member magazine, punblished six times per year, contains news, reviews of products, events, courses, as well as short feature articles on qualitative research methodolgy

September 2020
Putting inclusivity at MR's heart

September 2020
Future Gazing

June 2020
Standouts from Impact

June 2020
Tax threat from HMRC

Earlier Articles
Full index of InBrief

In Depth Magazine

Published twice a year, In Depth contains excellent articles about qualitative research methods

October 2019
Power of difference

October 2019
The death of the middle ground?

October 2019
The case for being there

December 2018
Selfhood: simple business sense

Earlier Articles
Full index of InDepth

About the Association for Qualitative Research (AQR)

The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry.

AQR has established itself as the internationally recognised Hub of Qualitative Thinking via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, creating forums that facilitate debate and advance qualitative research methodology, promoting qualitative research as a career, providing networking opportunities and social events, and promoting the highest professional industry standards within our industry.

All those who share AQR's interests and ambitions are welcome as members. They are provided with many tangible benefits, plus access to a powerful business network.

More about the organisation and history of AQR