The Association for Qualitative Research
The Hub of Qualitative Thinking
 

Welcome to AQR

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

Become a member of AQR

Benefits of AQR membership

Search the AQR Directory

Qualitive Research[ ADV ]

AQR Online Business Directory
The premier information resource for people searching for suppliers of qualitative services.

www.aqr.org.uk

 

AQR's Eyes Wide Open is back!

Join us for the third of our Eyes Wide Open series, where we will confront some of the most difficult issues facing our industry, and think about the implications for all of us. We are offering perspectives from the client side, advertising, PR and cultural insight, with five exciting speakers from across these disciplines. [More...]

WORKSHOPS - LIVE ON SCREEN

Run over 2 mornings, this course will be a mix of teaching and putting learning into practice so you come away confident in planning, designing and facilitating online workshops for your clients [More...]

AQR's Online Business Directory

The AQR Online Business Directory is the premier information resource for people searching for suppliers of qualitative ... [More...]

 

Join the conversation@AQRUK

Qualitative Resources

The AQR website is packed with useful qual resources, aimed at both the qual researchers and the purchaser of qualitative services.

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Professional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more

 

In Brief Magazine

The AQR magazine member magazine, punblished six times per year, contains news, reviews of products, events, courses, as well as short feature articles on qualitative research methodolgy

September 2020
Putting inclusivity at MR's heart

September 2020
Future Gazing

June 2020
Standouts from Impact

June 2020
Tax threat from HMRC

Earlier Articles
Full index of InBrief

 

In Depth Magazine

Published twice a year, In Depth contains excellent articles about qualitative research methods

October 2019
Power of difference

October 2019
The death of the middle ground?

October 2019
The case for being there

December 2018
Selfhood: simple business sense

Earlier Articles
Full index of InDepth

About the Association for Qualitative Research (AQR)

The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry.

AQR has established itself as the internationally recognised Hub of Qualitative Thinking via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, creating forums that facilitate debate and advance qualitative research methodology, promoting qualitative research as a career, providing networking opportunities and social events, and promoting the highest professional industry standards within our industry.

All those who share AQR's interests and ambitions are welcome as members. They are provided with many tangible benefits, plus access to a powerful business network.

More about the organisation and history of AQR