The Association for Qualitative Research
Being a member of the AQR offers you a wealth of benefits; whether you want to develop or hone your skills, are looking for peer support or professional reassurance, have valuable input to share, or just want to be more involved and embedded in your qualitative community... we are here for you. AQR membership provides all of this, whilst also pushing boundaries (and challenging convention!) through thought leadership, hosting social networking events, creating opportunities for you to showcase your brilliance to the broader research community and providing a seal of approval of quality to your clients.
If you work within any aspect of qualitative research, the AQR considers you part of the community. AQR Membership is a sign that you are at the forefront of the qualitative research industry.
AQR Sparks - Interactive Webinar Session
Insight to Impact: Research Story Behind AQR Parker Prize. Join Coco Ravan, Magenta Research, Winner of the AQR Parker Prize for Emerging Talent 2025 and Andy Broomhead, Diabetes UK. Hosted by Lydia Griffin, Trinity McQueen [ more ]
AQR brings you - Qual Futures
A series of Online Sessions starting 11 Nov. Session 1: What makes great qualitative research. We are at the point where we know what AI can and cannot deliver. This online session, via Zoom, will restate the value of qualitative thinking, reasserting the role of human intelligence and interpretation. [ more ]
AURA's Working Well Together Charter
Support AURA's Initiative to improve well-being in our industry through better ways of working. AURA believe that the way clients and research agencies work together can make a real difference to people's confidence and well-being. [ more ]
AQR Webinar Taking the Pulse
Ever wondered how qualitative research is currently faring outside your backyard, and what lies ahead? AQR invites researchers from across the world to share their experience and help us plan, as an industry, how to embrace change while setting the stage for a better, more collaborative, future. [ more ]
AQR's Safety Guidance
Launched Oct 2022 the AQR Safety Guidance is intended to make it easy to ensure the safety of researchers and fieldworkers is built into the process. [ more ]
Data Quality Excellence Pledge
As the market and social research sector continues to lead the way in the use and evolution of data for decision making, the Global Data Quality initiative (GDQ) has unveiled the Data Quality Excellence Pledge [ more ]
The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry. AQR has established itself as the internationally recognised Hub of Qualitative Excellence via education and training programs, seminars, networking opportunities and liaising with the wider research industry.
Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, and creating forums that facilitate debate and advance qualitative research methodology.
AQR promotes qualitative research as a career, providing networking opportunities and social events, and promote the highest professional standards within our industry. We welcome all those who share AQR's interests and ambitions as members, providing them with access to a powerful business network.