Welcome to AQR

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

Advertise your services

The Association for Qualitative Research
Advertise your qual services on the leading website for qualitative researchers. Contact us for more information and prices.

www.aqr.org.uk

Winner Announced

The Winner of the AQR Qualitative Excellence Award 2019 is.... Amanda Anderton, Hope+Anchor, and Simon Scholes, ITV for - From Pitches to Riches: How qual powered the future of factual TV. Many congratulations.

Christmas Drinks

Come and join us at the Sir Christopher Hatton pub on Monday 9th December from 6pm for Christmas drinks! First round is on us courtesy of our sponsors: Ardent Fieldwork [More...]

QUAL HEROES

In 2020, the AQR is celebrating our 40th year of championing qualitative excellence. That's quite the milestone. We want to take this opportunity to give a shout out to our qual heroes. [More...]

Join the conversation@AQRUK

Qualitative Resources

The AQR website is packed with useful qual resources, aimed at both the qual researchers and the purchaser of qualitative services.

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Professional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more

In Brief Magazine

The AQR magazine member magazine, punblished six times per year, contains news, reviews of products, events, courses, as well as short feature articles on qualitative research methodolgy

October 2019
Emotional highs and lows

October 2019
Run the room

October 2019
Is there anyone out there?

October 2019
Grappling with sacred cows

Earlier Articles
Full index of InBrief

In Depth Magazine

Published twice a year, In Depth contains excellent articles about qualitative research methods

October 2019
Power of difference

October 2019
The death of the middle ground?

October 2019
The case for being there

December 2018
Selfhood: simple business sense

Earlier Articles
Full index of InDepth

About the Association for Qualitative Research (AQR)

The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry.

AQR has established itself as the internationally recognised Hub of Qualitative Thinking via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, creating forums that facilitate debate and advance qualitative research methodology, promoting qualitative research as a career, providing networking opportunities and social events, and promoting the highest professional industry standards within our industry.

All those who share AQR's interests and ambitions are welcome as members. They are provided with many tangible benefits, plus access to a powerful business network.

More about the organisation and history of AQR