The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

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Benefits of AQR membership

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AQR's Hub Series 29 Nov

Better: The wellbeeing revolution and human-friendly business, is a new book which describes how an alternative worldview has gone mainstream, transforming the way we work and live. Its author, John Grant, will be in conversation with AQR's Louella Miles in our next Facebook Live [More...]

***Directory Time***

AQR's Business Directory: Renewal notices have been issued. New entries welcome. [More...]

General Data Protection Regulation

GDPR - Dr Michelle Goddard, MRS, looks at how the changes in regulation will affect you. You will also find a link to th... [More...]


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Qualitative Resources

The AQR website is packed with useful qual resources, aimed at both the qual researchers and the purchaser of qualitative services.

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief Magazine

The AQR magazine member magazine, punblished six times per year, contains news, reviews of products, events, courses, as well as short feature articles on qualitative research methodolgy

October 2017
Thinking up vs Thinking down

October 2017
Sorting quant quandaries

October 2017
Who's a cognitive dissident?

October 2017
First steps towards creativity

Earlier Articles
Full index of InBrief


In Depth Magazine

Published twice a year, In Depth contains excellent articles about qualitative research methods

May 2017
Christmas in chaos

May 2017
Memories of the future

May 2017
Finding meaning in social media

November 2016
Negotiating the political maze

Earlier Articles
Full index of InDepth

About the Association for Qualitative Research (AQR)

The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry.

AQR has established itself as the internationally recognised Hub of Qualitative Thinking via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, creating forums that facilitate debate and advance qualitative research methodology, promoting qualitative research as a career, providing networking opportunities and social events, and promoting the highest professional industry standards within our industry.

All those who share AQR's interests and ambitions are welcome as members. They are provided with many tangible benefits, plus access to a powerful business network.

More about the organisation and history of AQR