Welcome to AQR

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

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AGM and Summer Party

Wednesday 28 June 2017 6.00 pm. AQR Members have now received their official invite and the guest list is now in operation. [More...]

Breakfast Bites Heads North

Taking place in Leeds 7 July 2017. Infographics: How to craft killer content. Led by Rachel Cox, Research Director at Relish Research. [More...]

AQR Spark Brings you...

The Cultural Revolution: How the new science paradigm will change the way we research. Led by Dr Nick Gadsby. 11 July 7.00pm - 8.45pm [More...]

Join the conversation@AQRUK

Qualitative Resources

The AQR website is packed with useful qual resources, aimed at both the qual researchers and the purchaser of qualitative services.

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Profesional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more

In Brief Magazine

The AQR magazine member magazine, punblished six times per year, contains news, reviews of products, events, courses, as well as short feature articles on qualitative research methodolgy

May 2017
Is technology always good?

May 2017
Free tools for better design

May 2017
Walking the moderating talk

May 2017
Insight Show 2017

Earlier Articles
Full index of InBrief

In Depth Magazine

Published twice a year, In Depth contains excellent articles about qualitative research methods

May 2017
Christmas in chaos

May 2017
Memories of the future

May 2017
Finding meaning in social media

November 2016
Negotiating the political maze

Earlier Articles
Full index of InDepth

About the Association for Qualitative Research (AQR)

The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry.

AQR has established itself as the internationally recognised Hub of Qualitative Thinking via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, creating forums that facilitate debate and advance qualitative research methodology, promoting qualitative research as a career, providing networking opportunities and social events, and promoting the highest professional industry standards within our industry.

All those who share AQR's interests and ambitions are welcome as members. They are provided with many tangible benefits, plus access to a powerful business network.

More about the organisation and history of AQR