The Association for Qualitative Research
Being a member of the AQR offers you a wealth of benefits; whether you want to develop or hone your skills, are looking for peer support or professional reassurance, have valuable input to share, or just want to be more involved and embedded in your qualitative community... we are here for you. AQR membership provides all of this, whilst also pushing boundaries (and challenging convention!) through thought leadership, hosting social networking events, creating opportunities for you to showcase your brilliance to the broader research community and providing a seal of approval of quality to your clients.
If you work within any aspect of qualitative research, the AQR considers you part of the community. AQR Membership is a sign that you are at the forefront of the qualitative research industry.
AQR Webinar Age Matters [in Insight!!]
Are we fully representing older age groups in insight? And do we even need to? Join us and hear from Liz Norman, CEO of Elizabeth Norman International, Dr Elizabeth Webb, head of research at Age UK, Shehnaz Hansraj, head of research and insights at Viking Cruises and Bri McIntosh, senior research director at Human8. [ more ]
AQR Core Skills Training
AQR's Two-day Moderating Skills Workshop.. An in person supportive tutor-based workshop, offering practical moderator skills training. Led by Ruth Preston, Peppermint Research and tutors: Afra Acquah, Afra Acquah Research and Insight Consulting; Emily Hilditch, Wonder Research; Charlotte Martin, Charlotte Martin Research Ltd [ more ]
AURA's Working Well Together Charter
Support AURA's Initiative to improve well-being in our industry through better ways of working. AURA believe that the way clients and research agencies work together can make a real difference to people's confidence and well-being. [ more ]
Qualversations
Qualversations AQR's podcast series, designed to expand perspectives and deliver thought provoking opinion pieces. Our first series: Ordinary Women doing Extraordinary Things. [ more ]
AQR's Safety Guidance
Launched Oct 2022 the AQR Safety Guidance is intended to make it easy to ensure the safety of researchers and fieldworkers is built into the process. [ more ]
Data Quality Excellence Pledge
As the market and social research sector continues to lead the way in the use and evolution of data for decision making, the Global Data Quality initiative (GDQ) has unveiled the Data Quality Excellence Pledge [ more ]
Qualversations with guest Seema Hope
In the 9th and final episode of this mini-series, AQR member Emma Kirk sits down with Seema Hope, the Global Head of Consumer Research at The Economist. With over 20 years of experience in publishing, Seema offers an insider’s perspective on the industry, proudly embracing her role as well-rounded generalist. Seema shares invaluable life lessons drawn from her extensive career. This episode provides an authentic glimpse into the realities of working in publishing, balancing a
Qualversations with Guest Alex Hodgson
In the 8th episode of the AQR podcast "Qualversations," AQR member Emma Kirk chats with Alex Hodgson about her fascinating journey from advertising and media to international research. Alex, an open-minded and dynamic guest, has embraced every opportunity that came her way, living in Spain, London, the Midlands, and spending the last 20 years in Australia. Tune in as they cover a wide range of topics, from travel and motherhood to invaluable career advice. This episode is pac
Qualversations with guest Rhea Fox
In the 7th episode of the AQR podcast "Qualversations”, AQR member Emma Kirk sits down with Rhea Fox to discuss her dynamic and successful career in insight and beyond. Join them as they delve into the key differences between agency and client-side roles, the art of establishing an insight-driven culture, and the value of sometimes taking a step back to move forward. Rhea also shares her insights on the importance of resilience in the face of redundancy and the benefits of br
The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry. AQR has established itself as the internationally recognised Hub of Qualitative Excellence via education and training programs, seminars, networking opportunities and liaising with the wider research industry.
Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, and creating forums that facilitate debate and advance qualitative research methodology.
AQR promotes qualitative research as a career, providing networking opportunities and social events, and promote the highest professional standards within our industry. We welcome all those who share AQR's interests and ambitions as members, providing them with access to a powerful business network.