The Association for Qualitative Research
The Hub of Qualitative Excellence

Green Light International

We are an award-winning, qualitative research consultancy: the lynchpin between consumers' thoughts, feelings, beliefs and needs, and our clients' ongoing success. As our name suggests, we shed light on consumer behaviour to inform and guide business decisions, both in the UK and across the globe. We cover a range of sectors with specialisms in food and drink, beauty, automotive, travel and media. We've researched all over the world, from Aberdeen to Zagreb.

Established in 1998, we are a senior team of enthusiastic and creative researchers. We cover most European languages between us, and have lived and worked abroad, bringing cultural insight to all our projects. Brands we've worked on in the last year include: YouTube, Google, Doc Martens, Audi, Eurostar, Tia Maria, Di Saronno, Clinique, Nissan, Nutella, Ferrero Rocher, Reebok, Adidas, Santander, Disneyland Paris, Carolina Herrera, Trainline.

Creative. Cosmopolitan. Commercial.

Contact Details

10 Harrow View Road
London W5 1LZ

Telephone 020 3876 1510
Twitter @qualexperts

Key Information

Green Light International is a Qualitative Research Agency established in 1998 with 6-10 full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Greig Burnside
Diana Cripps
Fiona Jack
Tom Turner

Business Sectors

  • Automotive
  • Drinks
  • FMCG
  • Fashion, Clothing and Style
  • Food
  • Health and Beauty
  • Media
  • Travel and Tourism

Skills, Expertise and Services

  • Advertising and Communications
  • Brand Positioning
  • Depth Interviews
  • Design and Packaging
  • Ethnography
  • Group Discussions and Focus Groups
  • International
  • NPD and Innovation
  • Online Qualitative Research

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research

AQR Awards


For further information about Green Light International please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.