The Association for Qualitative Research
The Hub of Qualitative Excellence

The Qualitative Lab (London)

The ideal viewing facility for clients, researchers and respondents...
The Qualitative Lab in the centre Wimbledon (Suburban London), has nearly 40 years experience of hosting Focus Groups, Mini Groups, IDIs, Workshops and meetings, so we know exactly what you need from us as a facility and host team to help your research project run smoothly!

*FREE ON-SITE PARKING A rarity for a London postcode! We can accommodate approx 6-8 cars on-site (priority given to moderators and viewing clients) then on a first come first served basis for respondents.

*CONVENIENT LOCATION: situated just minutes from Wimbledon Mainline, Tube and Tram station, with excellent transport links from central London, suburbs and major airports- hotel accommodation within walking distance

*WEBSTREAMING: we offer 'TQL Live' streaming service for remote viewing and 'TQL Live and Interactive' for remote moderation.

*RECORDINGS: Audio and video recordings are included in hire charge - via secure download link within 24 hours. (USB format can be supplied on request).

*RELAXING ATMOSPHERE: spacious, comfortable rooms and an attentive, experienced and professional host team who anticipate your needs so that you can concentrate on research.

*CATERING: a variety of options available for both clients and respondents including individual packs and takeaway

*RECRUTMENT: available from our in-house team The Field Division. In-house moderation and reporting services also available (translation and transcription services on request)

*LOYALTY SCHEME: Book 3 get 4th Hire FREE... because we love it when you come back!

"THE QUALITATIVE LAB... where the welcome is always warm"...

Contact Details

Brook House
35a South Park Road
London SW19 8RR

Telephone 020 8254 4444
Twitter @Plus4MR
Facebook 144827455577254

Key Information

The Qualitative Lab (London) is a Viewing Facility established in 1985 with 6-10 full-time employees.

Employees who are AQR members

Cara Allan
Peter Allan

Skills, Expertise and Services

  • Group Discussions and Focus Groups
  • Moderating
  • Qualitative Recruitment
  • Transcription
  • Viewing Facilities
  • Web Streaming

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Viewing Facilities Association

Standards Compliance Accreditations

  • ISO 9001

Related Businesses

Recruiter Accreditation Scheme (RAS)

The Qualitative Lab (London) is an accredited company under the Recruiter Accreditation Scheme (RAS), which has been jointly developed by the AQR and MRS to recognise the knowledge, skills, and competence of professional recruiters. [More info about RAS]

Location of The Qualitative Lab (London)


For further information about The Qualitative Lab (London) please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.