Prosper Riley-Smith Effectiveness Award 2013
AQR is delighted to announce the Winner of the AQR Prosper Riley-Smith Qualitative Effectiveness Award 2013: Sarah Jenkins, (Ipsos MORI) for "Does constant snacking prevent real hunger? Understanding cross platform needs in News consumption".
In order to evaluate and optimise the multi-platform environment of BBC News consumption Sarah and her team adopted the StoryBoard approach. This insightful, cost effective, face to face, time efficient research has had far reaching impact on Editors, Programme Commissioners, Managers and Correspondents on how news is delivered to a news-hungry audience throughout the day.
Qualitative Effectiveness is also about getting buy-in from all the Stakeholders. This year's winner even had BBC Correspondents taking notice.
The winning paper
The other finalists
Touching Lives and making human: the re-enchantment of a Great British
Mark Thorpe, Truth
A difficult but beautiful birth
Caroline Hayter and Blue Martin, Acacia Avenue
We would like to thank very much this year's distinguished Judging Panel from across the industry for their valuable time and support:
Chair of the Judging Panel, and CEO of QRi Consulting
The Research Network, and Chartered Psychologist
AURA Council, and Head of Insight at The Co-operative
Chair of AURA, and MR Manager Boots Opticians
Jane Frost, CBE
CEO of the Market Research Society (MRS)
AURA Council, and Head of Insight at Tesco Bank
Director of the Account Planning Group (APG)
Chair of AQR, and Chairman of Discovery Research
ESOMAR Council, and Director of DVL Smith