The Board

The AQR is managed by an elected board. All AQR members are entitled to vote in the elections which take place in June of each year. Board members normally serve for a three year term. Board meetings are held monthly, usually in Central London. The board currently consists of:

Chair

Chloe Fowler

Founder
The Nest Research
 

Treasurer

Liz Sykes

Company Secretary
Association for Qualiative Research
 

Vice Chair

Sarah Jay

Research Director
Acacia Avenue
 

Board Member

Gemma Baldwin

Insight Director
Relish Research
 

Board Member

Kate Benson

Researcher
Sky
 

Board Member

Ella Fryer-Smith

Qualitative Research Consultant
Ella Fryer-Smith Ltd
 

Board Member

Keisha Herbert

Senior User Researcher
Department for Education
 

Board Member

Lucy Hobbs

Qualitative Director
Boxclever Consulting
 

Board Member

Nikki Lavoie

Director
MindSpark Research International LLC
 

Board Member

Martha Llobet

CEO
Q2Q GLOBAL DATACOLLECTION SL
 

Board Member

Caroline Noon

Director
Vivid Research and Planning
 

Board Member

Simon Patterson

Founder & CEO
QRi Consulting
 

Board Member

Rachael Penny

Associate Director
Criteria Fieldwork Ltd
 

Board Member

Simon Shaw

Director
Trinity McQueen
 

Board Member

Oliver Sweet

Head Of Ethnography
Ipsos Ethnography Centre of Excellence
 

Board Member

Judy Taylor

Independent Consultant
Consult JMT