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Session 1

The Unique Value of Qual: A Reminder of What We’re Fighting For

Session Chair
Natasha Ward
Acacia Avenue

Claire Boorman
Boxclever Consulting

Kenny Fox
d+m

Sara Macmillan
Boxclever Consulting

Emily Rayner
Claremont

Session 2

What AI Means for the Qual Researchers of Tomorrow

Session Chair
Remi Sadé

Cadence Crowley
Jigsaw Research

Nina Hancocks
Ninth Seat

Sarah Hanney
Ninth Seat

Arianna Magnetti
Firefish

Rebekah Smith
Firefish

Fenella Twohig
Firefish

Laura Warby
d+m

Session 3

Extending Qual Bricoleurship for the Modern Age

Session Chair
Ella Fryer-Smith
Do You Research

Hereward Feldwick
Feldwick&co

Lois Harmer
YouGov

Jerry Latter
YouGov

Oli Sweet
Ipsos

Session 4

(Re)-Defining Qual in the age of AI

Session Co-Chair
Judy Taylor
ConsultJMT

Session Co-Chair
Susan Sweet
Sweet Insight Group Inc

Alex Charlton
True Stories

Connie Flude
Inside Out Research

Kevin McLean
Wardle McLean

Jude Terry
Wren Insight

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