The Association for Qualitative Research
The Hub of Qualitative Thinking
Qualitative Excellence Award 2019

The AQR Qualitative Excellence Award 2019

Now in its 17th year, the AQR Qualitative Excellence Award is recognised as the UK's premium Qualitative Research Award with a distinguished judging panel which includes representatives of AURA, MRS, ESOMAR and APG.

The 2019 Winner

Amanda Anderton, Hope+Anchor, and Simon Scholes, ITV
From Pitches to Riches: How qual powered the future of factual TV

The Runners Up

Lucy Banister, The Nursery Research & Planning Ltd
#everydayisdifferent: how qualitative research helped people care about social care

Sarah Jones, Ampersand Research, and Kim Winter, Nottingham Trent University
Coloured pens and sticky notes triumph in the digital age

The Judges said

This year's winner, "From Pitches to Riches: How qual powered the future of factual TV", by Hope + Anchor and ITV, is a fantastic case study showing how creative insightful qualitative research can get you so much closer to really understanding what motivates your audience.

Judging Panel 2019

We are most grateful for the time and support given by this year's Judging Panel who represent AURA, MRS, APG, ESOMAR, and AQR.

Simon Patterson
Chair of the Judging Panel
QRi Consulting
AQR Board

Richard Drury
Walgreens Boots Alliance
Vice Chair of AURA

Jane Frost CBE
CEO of the MRS

Chloe Fowler
Razor Research
AQR Chair

Lucy Davison
Keen as Mustard
ESOMAR Council

Sarah Newman
Director of the APG

Carolyn Russell
Hampshire County Council
AURA Council

Dr Nick Southgate
Consultant

Peter Totman
Jigsaw Research
AQR Board