The Association for Qualitative Research
The Hub of Qualitative Thinking


Behavioural Economics - Session TWO

AQR is delighted to announce our second session on BEHAVIOURAL ECONOMICS The impact of Behavioural Economics from the client's perspective

Delivering 3 exciting papers

  • How BE has changed the way client organisations do research or think about marketing challenges

Christene McCauley, Diageo

  • How applying a behavioural economic lens to premier banking communications helped to get clients to read their letters and improve customer satisfaction scores at the same time!

Emma Williams, Barclays

  • How a radical behavioural economics led approach helped shake up industry complacency to reverse tanking swimming numbers.

Damian Stevenson, Swim England

Crawford Hollingworth from The Behavioural Architects will chair the session.

Christene McCauley
Consumer Planning Director, Market and Brand Planning at Diageo
Christene has spent the last twenty years working in the Consumer Planning function at the world’s leading premium drinks company, Diageo. In her current role she divides her time between Consumer Planning Skills Capability development and managing the core set of global Diageo research tools - specifically brand tracking, segmentation, creative development and evaluation techniques. She also is a key contributor and facilitator of the renowned Diageo Way of Brand Building marketing capability programme globally.

Emma Williams
Head of Premier Entrepreneurs Segment, Barclays
Emma is a research professional of over 15 years’ standing, beginning her career with Ipsos MORI before moving client-side, firstly with Vodafone and then Barclays. Whilst in the Barclays Insight team, Emma championed behavioural economics as a complementary tool to traditional research. Before moving into a segment role she spent some time working in Service Design where she found her insight and BE tools were extremely valuable in designing best-in-class experiences for customers.

Damian Stevenson
Insight and Partnerships Director at Swim England
Damian has worked in research and insight for 20 years in the private and public sectors (Boots, e.ON, Nottm Trent University). His passion (and job) is to get more people active and enjoying the many benefits of water. Damian believes there has never been a better time to create powerful narratives encouraging people to swim regularly, especially given the pressures on the NHS and the mental/ social wellbeing benefits that swimming can provide. Over the last 3 years Damian has leveraged behavioural insight work to make the swimming sector ‘fit for purpose’.

Price(includes drinks and canapes):
AQR Members: £80 + VAT = £96.00 (all membership to AQR is individual not corporate)
Non-members: £120 + VAT = £144

Book online using the links below

22 February 2018

6.00pm to 9.30pm

wallacespace Clerkenwell
18 Clerkenwell Green
London EC1R 0DP

Map of location:
StreetMap of EC1R 0DP

Standard Price:
£120+VAT (Book Online)

Member's Price:
£80+VAT (Book Online)

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