The Association for Qualitative Research
The Hub of Qualitative Excellence

Vision One


Vision One is not just an award-winning insight agency, but a team committed to delivering the best possible insights. We have been recognised for our dedication with the Best Research Agency award three times by The Drum. Our expertise in UK and International qualitative research is further demonstrated by our internationally recognised ISO 20252/2012 accreditation.

We are driven to get to the heart of the matter and discover what really makes people tick! Specialising in Brands, Communication and Culture, our services include:
* New product development and exploration of consumer markets
* Marketing communications (incl. advertising, concept testing, digital, packaging)
* Brand strategy and Brand Tracking

We are proud to have a team of talented qualitative experts, including Tony Lewis, Charlotte Baird, Dr Hannah Roberts and Anabella Cassinelli, who bring their extensive experience to every project. Our expertise spans across Consumer, B2B and Social sectors, with a deep understanding of industries such as FMCG, Travel, Retail & Shopping, B2B, and the Public Sector. We offer a comprehensive range of quantitative research methods, from online to face-to-face, ethnography and continuous brand tracking, ensuring we have the right tools for every research need.

"I'd really recommend this agency. Results were delivered really quickly without compromising the quality of research and delivery of results. Project managers were friendly, professional and always on hand to talk to." (The Perfume Shop).

"I have thoroughly enjoyed working with Vision One. They are very helpful, knowledgeable, and approachable. I would definitely recommend their services." (Kettle Foods)

For further information, please contact Adam Lunt at

Contact Details

85-87 Bayham Street
Camden Town
London NW1 0AG

Telephone 020 3693 3150
Mobile 07979 696372
Twitter @VisionOne
Facebook VisionOneResearch
YouTube user/VisionOneResearch

Key Information

Vision One is a Market Research Agency established in 1999 with 11-20 full-time employees.

Skills, Expertise and Services

  • Advertising and Communications
  • Branding Research
  • Business-to-Business
  • Concept Development and Testing
  • Consumer Workshops
  • Eye Tracking
  • Group Discussions and Focus Groups
  • International
  • NPD and Innovation
  • Neuromarketing
  • Quantitative Research
  • Segmentation

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Account Planning Group
  • The Social Research Association

Standards Compliance Accreditations

  • ISO 20252

Training Opportunities

Vision One operates a graduate training programme. Please contact Vision One directly for more information about their training programme and employment opportunities.

Recruiter Accreditation Scheme (RAS)

Vision One is an accredited company under the Recruiter Accreditation Scheme (RAS), which has been jointly developed by the AQR and MRS to recognise the knowledge, skills, and competence of professional recruiters. [More info about RAS]


For further information about Vision One please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.