The Association for Qualitative Research
The Hub of Qualitative Thinking

Vision One - The Discovery Agency


As qualitative researchers we strive to understand the customer by discovering what really makes them tick. We like to go a step further by bringing customers to life in the boardroom and in our reporting, and by identifying the insights that have a real commercial benefit.

Our qualitative directors, Tony Lewis and Victoria Wood each have over 20 years of working in research and marketing across many sectors incl. FMCG, Travel, Retail & Shopping. B2B, Public Sector and Financial services.

Our specialist qualitative and quantitative research services are diverse, and include:
* New Product Development and Concept Development
* Marketing communications (incl. Advertising, Concept testing, Digital)
* Brand strategy, proposition and positioning

Our qualitative services include: focus groups, depth interviews, online and mobile qual, eye-tracking, neuromarketing and observational techniques and Vision360 (our immersive 360 focus group filming). We also provide a wide range of quantitative research methods, including: Online, Telephone, Face to face, IVR and Postal surveys.

"I just wanted to let you know that the excellent research you did for us a good few years ago (on the impact of brands for outright sale customers where you detected issues with our L&Q brand) has bourne fruit. We've rebranded, taking your research findings fully into account. Many thanks for your help and expertise, which helped get us to a different place even if it took us more than three years to do it!" (Head of Communications, L&Q).

For more information please contact Tony Lewis or Victoria Wood at or visit our website for more information.

Contact Details

85-87 Bayham Street
Camden Town
London NW1 0AG

Telephone 020 3693 3150
Mobile 07979 696372

Other methods of contact

@Vision_One_UK user/VisionOneResearch

Key Information

Vision One - The Discovery Agency is a Market Research Agency with 11-20 full-time employees.

Employees who are AQR members

Tony Lewis

Business Sectors

  • Charities, Voluntary and Non-Profit Organisations
  • FMCG
  • Fashion, Clothing and Style
  • Property, Construction and Housing
  • Retail and Shopping

Skills, Expertise and Services

  • Business-to-Business
  • Eye Tracking
  • Group Discussions and Focus Groups

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research


For further information about Vision One - The Discovery Agency please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.