Publications
Magazines Authors ArticlesLatest Articles
Library Articles Event Reviews Course Reviews Technology ReviewsResources
Glossary of terms Past, Present, Future A typical qual project Recruiter Accred (RAS)Quick Answers
Running Projects Running Groups Careers in Qual Books and Reading ListBrand research
Research carried out to assist with the creation, development and ongoing management of brands. Research is often might be carried out at an early stage, to help determine strategy, and also at later stages, to assist in the development of specific aspects of the brand mix such as product formulation, naming, packaging and advertising. Once established, the brand may be monitored through ongoing brand evaluation or tracking research.
Related Terms
Related Websites
About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative
Research, the foremost authority on qualitative practice, training and
innovation, and the global hub of qualitative thinking.
If you are a qualitative research consultant or a business offering qualitative
research services, please consider joining the AQR and supporting the organisation.