Now in its 15th year, the AQR Prosper Riley-Smith Qualitative Excellence Award is recognised as the UK's premium Qualitative Research Award.
Shift The Mix: How cultural intelligence helped pets around the world, by Oliver Sweet, Ipsos MORI
This year's winner, Shift the Mix: How Cultural Intelligence helped Pets around the World, is both an excellent example of how Qualitative research can reveal deep Customer Truths, and is also an example of how Qualitative Research is being increasingly valued and respected, by even the most data driven corporations, leading to significant category growth.
The Judges Said
"This year we had excellent examples of how video has become a crucial part of multi-disciplinary Qualitative Insight, with the winner revealing a deep Customer Truth."
The Runners Up
The 2017 Judging Panel
We would like to thank very much this year's distinguished Judging Panel from across the industry for their valuable time and support of this prestigious Award.
Chair of the Judging Panel, QRi Consulting, AQR Board
Walgreens Boots Alliance, Vice Chair of AURA
Jane Frost CBE
CEO of the MRS
npower Business, Chair of AURA
Magenta Research, AQR Board
Treasurer of AURA
Director of the APG
Director General of ESOMAR
Jigsaw Research, AQR Board