Library
Latest Articles Author Index Articles Index PodcastsCareers in Qual
Qual as a career choice A typical qual project Careers FAQResources
Glossary of terms Past, Present, Future Recruiter Accred (RAS) Safety GuidanceQuick Answers
Running Projects Running Groups Books and Reading ListSugging and frugging
Sugging (selling under the guise of market research) and frugging (fund-raising under the guise of market research) occur when organisations building databases, or generating sales leads, claim to be conducting market research.
In genuine market research, individual respondents are guaranteed anonymity and no direct contact for sales or other purposes is possible between client and respondents.