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Glossary of terms Past, Present, Future Recruiter Accred (RAS)Quick Answers
Running Projects Running Groups Books and Reading ListAdvertising research
Research carried out to assist with the development of effective advertising, whether for TV, radio, press, poster or internet. This research may be carried out at an early stage, to help determine strategy, and/or at later stages of the development of specific advertising ideas. It can also include forms of advertising evaluation and diagnostic research carried out after an ad or campaign has appeared.
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