Publications
Magazines Authors ArticlesLatest Articles
Library Articles Event Reviews Course Reviews Technology ReviewsCareers in Qual
Qual as a career choice A typical qual projectResources
Glossary of terms Past, Present, Future Recruiter Accred (RAS)Quick Answers
Running Projects Running Groups Books and Reading ListAdvertising research
Research carried out to assist with the development of effective advertising, whether for TV, radio, press, poster or internet. This research may be carried out at an early stage, to help determine strategy, and/or at later stages of the development of specific advertising ideas. It can also include forms of advertising evaluation and diagnostic research carried out after an ad or campaign has appeared.
Related Terms
Related Websites
About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative
Research, the foremost authority on qualitative practice, training and
innovation, and the global hub of qualitative thinking.
If you are a qualitative research consultant or a business offering qualitative
research services, please consider joining the AQR and supporting the organisation.