Publications
In Brief In Depth Glossary Authors TitlesWhat's New
Library Articles Event Reviews Course Reviews Technology Reviews Association NewsWatch
Past, Present, Future A typical projectQuick Answers
Running Projects Running Groups Careers in Qual Books and Reading ListGuidelines
Recruitment Guidelines Recruitment Checklist QR Terms and ConditionsCreative development research
This term usually refers to a form of qualitative advertising research. In it, a number of creative ideas for specific advertisements are examined, with a view to the further development of the most potentially effective ideas.
Related Terms
About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative
Research, the foremost authority on qualitative practice, training and
innovation, and the global hub of qualitative thinking.
If you are a qualitative research consultant or a business offering qualitative
research services, please consider joining the AQR and supporting the organisation.