The Association for Qualitative Research
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B2C Research

B2C Research stands for Business to Consumer research and is often referred to as B2C research ( in contrast to B2B Research )

B2C research is where businesses (brands, companies, organisations) seek the views of their customers (existing or potential), who might buy a product or service for their own personal or domestic use.

Synonyms, Acronyms and Abbreviations

  • Business to Consumer Research

Related Terms


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