Library
Latest Articles Author Index Articles Index PodcastsCareers in Qual
Qual as a career choice A typical qual project Careers FAQResources
Glossary of terms Past, Present, Future Recruiter Accred (RAS) Safety GuidanceQuick Answers
Running Projects Running Groups Books and Reading ListB2C Research
B2C Research stands for Business to Consumer research and is often referred to as B2C research ( in contrast to B2B Research )
B2C research is where businesses (brands, companies, organisations) seek the views of their customers (existing or potential), who might buy a product or service for their own personal or domestic use.
Synonyms, Acronyms and Abbreviations
- Business to Consumer Research
Related Terms
About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative
Research, the foremost authority on qualitative practice, training and
innovation, and the global hub of qualitative thinking.
If you are a qualitative research consultant or a business offering qualitative
research services, please consider joining the AQR and supporting the organisation.