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B2B Research stands for Business to Business research and is often just referred to as B2B (in contrast to B2C, business to consumer research).
B2B research is where businesses seek the views of people who purchase products or services on behalf of companies. So e.g. a bank might wish to research its corporate clients, or a stationery supplier might want to research its business customers.
Synonyms, Acronyms and Abbreviations
- Business to Business research
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About the AQR Glossary:
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