The Association for Qualitative Research
The Hub of Qualitative Excellence

Mod Skills: a cracker

The AQR moderating skills training day was non-stop. Held at i-view on Tottenham Court Road, we really squeezed the most out of the time we had.

The webinar earlier in the week had fully prepped and briefed us, meaning we hit the ground running on the day.

The morning focused on projective techniques and active listening/interviewing tasks, while in the afternoon we got to get our ‘hands dirty’, with a chance for everyone to moderate and get personalised feedback.

There were researchers with a range of experience and reasons for being there. For some it was the first experience of moderating, for others an opportunity to practice new techniques in a safe and supportive environment. Getting the opportunity to be a respondent was something new to most of us, and to be honest, just as valuable as getting to practice moderating.

I came away from the day with some ideas and inspiration of how to get more out of my respondents in the future, a clear direction in the areas of my moderation I want to focus on, but also and most importantly, confidence in my moderating abilities.

All in all, it was a productive and inspiring day, which was seamlessly organised, planned and delivered by six brilliant tutors, and my moderation skills will benefit massively from it. I recommend you book up quickly for the next one!


Jackie Tomes
Qualitative Senior Research Executive, 2CV Research

This article was first published in InBrief magazine, December 2014
Copyright © Association for Qualitative Research, 2014