The Association for Qualitative Research
The Hub of Qualitative Thinking

About the AQR

The Association for Qualitative Research (AQR) represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Representing the interests of our members in the qualitative research industry

The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry.

AQR has established itself as the internationally recognised Hub of Qualitative Thinking via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, creating forums that facilitate debate and advance qualitative research methodology, promoting qualitative research as a career, providing networking opportunities and social events, and promoting the highest professional industry standards within our industry.

All those who share AQR's interests and ambitions are welcome as members. They are provided with many tangible benefits, plus access to a powerful business network.

Distinguishing qualitative research from the simple canvassing of opinion

We believe that certain hallmarks distinguish qualitative research from the simple canvassing of opinion:

  • Research conducted by qualitative researchers who are appropriately trained in research theory and practice, in terms of design, moderation and analysis

  • A rigorous research process that includes an analysis and interpretation stage subsequent and discrete from the moderation and fieldwork. This stage is vital in transforming the "raw" data into the insight and recommendation that distinguishes qualitative research from mere reportage

  • Recruitment that is undertaken in a transparent and honest manner to agreed criteria, respecting the rights and needs of both clients and respondents

Safeguarding the future of qualitative research

All those who share AQR's interests and ambitions are welcome as members. They are provided with tangible benefits, plus access to a powerful business network. Over the course of the next 20 years, the industry is bound to change. AQR will keep its members abreast of developments, and provide them with the intellectual tools to handle future challenges and opportunities.