The Association for Qualitative Research
The Hub of Qualitative Excellence

The Qualitative Research Calendar

The AQR runs a number of training courses, events meetings and conferences throughout the year. Most of these are open to both AQR members and to non-members.

For all of these events, advance booking is required unless otherwise stated. Our AQR events and training courses prove very popular and early booking is advised.

January 2025

AQR Hub Webinar: Empathy or Emptiness

AQR Hub Webinar: Empathy or Emptiness [us02web.zoom.us]
Unravelling the Impact of AI on Human Connection in Qualitative Research. A topic that explores the very essence of qualitative research sparked an Ipsos self-funded research project across the US, the UK, and Japan. The findings, shared by Ajay Bangia and Rollo.

Date:22 January 2025
Time:10:00am to 11.00am London time
 

February 2025

Story-telling for Impact - in person training from AQR and Truth

Story-telling for Impact - in person training from AQR and Truth
WHY STORY-TELLING MATTERS. We're constantly reminded that storytelling is the magic that makes insights stand out and spark change for our clients. Yet when the crunch happens, how much as an industry are we truly leaning into storytelling gold dust? And how much are we falling back into research reporting habits of old?

Date:6th February 2025
Time:12pm to 4:30pm
Venue:Truth Consulting, 65 Gresham St, London EC2V 7NQ
 

Qualitative Alchemy: Transforming cultural nuances into a global strategy

Qualitative Alchemy: Transforming cultural nuances into a global strategy [us02web.zoom.us]
Magenta's Sarah Jenkins and Eve Robertson reveal the inside story of their winning entry to the AQR Qualitative Excellence Award 2024. This webinar will demonstrate excellent multi-method qual, and also showcase how to land insight in a truly compelling and creative way. The study culminated in a sensory workshop that used sights, sounds, smells and even culminated in a a game of Top Trumps!

Date:12 February 2025
Time:12:00pm UK time
Venue:Online via Zoom
Admission:Free to attend
 

Pioneer this! Making a pioneer out of us all in 2025

Pioneer this! Making a pioneer out of us all in 2025
Let's face it, qualitative research is a competitive market these days, and we're looking at the skills and people we need to navigate it. This AQR Special event is about the Pioneers of Qualitative research.

Date:27th February 2025
Time:1:30pm to 6:00pm
Venue:The Bailey 16 Old Bailey London EC4M 7EG
 

March 2025

One-day Online Moderating Skills Course

One-day Online Moderating Skills Course
New to moderating and want to get a bit more experience under your belt? Done some online or face to face depths or groups already but keen to check you're on the right track? Want to get some practical hints and tips to build your confidence managing an online session?

Date:Thursday 20th March 2025
Time:10:00am to 5:00pm
Venue:Online via Zoom
 

June 2025

AQR Field and Operations Conference

AQR Field and Operations Conference
SAVE THE DATE For our 2025 Field and Operations Conference

Date:12 June 2025
Time:10:00am to 4:00pm
Venue:SAGO, 9 Kingsway London, WC2B 6XF
 

 

Please Note, we can only take bookings and answer queries for events organised by the AQR. Enquiries about non-AQR events should be made directly to the organisers of that event. Details of non-AQR events are for information only. Please make sure you confirm dates, times and venues with the organisers of those events.