The Association for Qualitative Research
The Hub of Qualitative Excellence

Qualitative Research Glossary

Do you know the difference between sugging and frugging? Puzzled by words like semiotics, snowballing and psychographics? Want to know what a qualitative researcher means by mapping or mental accounting? This glossary, compiled by the AQR, defines and explains many of the words and terms used in the qualitative research industry.


Kelly Grid