Reasons to attend: times four
AQR's moderating skills course is one of its stalwarts, providing invaluable hands-on moderating experience, and the opportunity to network with your peers.
Last month I participated in AQRs two-day moderating course. I left feeling equipped with significantly more knowledge and confidence than Id arrived with. For any qual researcher considering attending, here are my four key highlights:
Meet like-minded individuals
Coming from a small agency, mixing with others in a similar place career-wise was a real highlight, and of course, as a quallie, I loved hearing their stories!
The opportunity to learn from such experienced and knowledgeable tutors was invaluable. They were hugely supportive, encouraging us to try new techniques, while providing constructive feedback.
Exploring how to tap into consumers subconscious thoughts and feelings through creative techniques and questioning was another highlight. The course has further reinforced for me how even the slightest nuances in question framing can make a difference to the insights uncovered.
On the final day we had a go at moderating, an intimidating experience, but I quickly relaxed and thoroughly enjoyed the experience. In reality we were all feeling the same and no one was judging. We were there to support one another, challenge ourselves in a safe environment, and build our confidence. Its the sort of course that any new researcher would benefit from.
Director, See Research
This article was first published in InBrief magazine, August 2018
Copyright © Association for Qualitative Research, 2018