The Association for Qualitative Research
The Hub of Qualitative Thinking

2CV Research

Instinctive disruptors, we've been pushing the boundaries of traditional research methods and challenging client briefs since 1989. Together with our clients, we have successfully navigated the increasingly complex world and now have global offices in the UK, USA and Asia. Never accepting the obvious or mainstream, we unite unique perspectives, research and commercial expertise.

Exploring the current, leading edge and future perspectives, readying clients for future disruptions; from new tech launches to emerging trends hitting the masses. Solving client challenges with creative insights, using a multi-dimensional lens to unlock deep human understanding that drives behavioural change and commercial success.

Areas of expertise:

Audience Intelligence: Using a blend of social and behavioural data, digital ethnography, context/decision points and key category emotional drivers, we build rich segmentations, map journeys and provide category assessments.

Brand & Communications: Applying creative and experimental qual and quant techniques we explore brands in their competitive context, measure brand perception and equity, optimise campaigns, then track how the reality delivers on the promise.

Product & Innovation: We spot gaps in the market, ideate new products or services, develop concepts into market ready products, optimise positioning, pricing and packaging. We facilitate co-creation labs, ideation sessions and creative workshops, testing propositions and optimising concepts, as well as features and pricing with conjoint analysis.

Contact Details

12 Flitcroft Street
London WC2H 8DL

Telephone 020 7655 9900
Twitter @2cv

Key Information

2CV Research is a Market Research Agency established in 1989 with 51-100 full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Lorena Arrospide
Tim Blandford
Rachel Cope
Chloe De Schryver
Charlotte Dixon
Rob Hartley
Sue Hyde
Hannah James
Vincent Nolan
Richard Pickering

Business Sectors

  • Charities, Voluntary and Non-Profit Organisations
  • FMCG
  • Gaming
  • Government and Local Authority
  • Health and Beauty
  • Media
  • Sport and Fitness

Skills, Expertise and Services

  • Consumer Closeness and Immersion
  • Group Discussions and Focus Groups
  • International
  • Online Groups and Depths
  • Quantitative Research
  • Social Research

Membership of Professional Organisations

  • The Market Research Society

AQR Awards


For further information about 2CV Research please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.