The Association for Qualitative Research
The Hub of Qualitative Thinking

Skills, Expertise and Services

Qualitative research involves a broad range of skills, expertise and delivery of specialist services. You can search the AQR directory for businesses which can offer the specific skill, expertise or service you require.

Advertising and Communications (61)
Behavioural Analysis (1)
Behavioural Economics (7)
Brand Positioning (54)
Branding Research (13)
Business and Marketing Strategy (10)
Business-to-Business (22)
Category Strategy (1)
Client Workshops (20)
Co-creation (20)
Communities (8)
Concept Development and Testing (18)
Conference and Training Venues (15)
Consumer Closeness and Immersion (9)
Consumer Workshops (17)
Customer Loyalty and Loyalty Programmes (2)
Customer Satisfaction (7)
Deliberative Research (5)
Depth Interviews (21)
Design and Packaging (20)
Desk Research (2)
Emerging Markets (1)
Employee Engagement (2)
Ethnography (38)
Eye Tracking (3)
Fieldwork (33)
Group Discussions and Focus Groups (44)
Infographics and Insight Visualisation (1)
International (42)
Kids and Teens (11)
Lifestyle and Value Trends (2)
Mobile Research (12)
Moderating (28)
Mystery Shopping (3)
NPD and Innovation (39)
Online Communications (3)
Online Diaries and Blogs (7)
Online Focus Group Hosting (4)
Online Groups and Depths (7)
Online Qualitative Research (29)
Online Stimulus Hosting (1)
Over 55s (1)
Panel Provision (1)
Psychological and Motivational Research (4)
Qualitative Hall Tests (19)
Qualitative Recruitment (53)
Quantitative Fieldwork (17)
Quantitative Research (17)
Reputation (1)
Segmentation (10)
Semiotics and Cultural Analysis (7)
Shopper Research (5)
Social Media Research (1)
Social Research (4)
Special Needs (1)
Training (4)
Transcription (14)
Translation (8)
Video Diaries and Vox Pops (3)
Video Equipment Hire (2)
Video Filming and Editing (4)
Video Mystery Shopping (1)
Viewing Facilities (41)
Web Streaming (27)
Web Usability Research (12)