The Association for Qualitative Research
The Hub of Qualitative Thinking

ABA Market Research Ltd

In a time of change and uncertainty for business, ABA has cemented its role as a trusted partner for brands as diverse as John Lewis, Halfords, Superdry, M&S and O2. A big part of this has been our ability to combine two elements insights around the emotions that shape consumer behaviour, as decoded by our '5Drivers' model, plus a hard-headed commercial nous which equips clients with effective next steps. Retail specialists, we have won many industry awards and always relish pushing research further and insights deeper. Most of all we enjoy seeing our recommendations translate into client success.

Contact Details

Hart House
6 London Road
St Albans
Hertfordshire AL1 1NG

Telephone 01727 837322

Other methods of contact

ABAResearch @ABAResearch channel/UCnivsuN9Gr_wLkYrqE6imgg

Key Information

ABA Market Research Ltd is a Market Research Agency with 51-100 full-time employees.

Employees who are AQR members

Laura Robinson

Business Sectors

  • Fashion, Clothing and Style
  • Food
  • Home Garden and DIY
  • Retail and Shopping
  • Telecommunications
  • Travel and Tourism

Skills, Expertise and Services

  • Behavioural Economics
  • Brand Positioning
  • Branding Research
  • Consumer Closeness and Immersion
  • Customer Satisfaction
  • Ethnography
  • International
  • Online Qualitative Research
  • Quantitative Research

Membership of Professional Organisations

  • The Market Research Society

Standards Compliance Accreditations

  • ISO 27001

Related Businesses

Training Opportunities

ABA Market Research Ltd operates a graduate training programme. Please contact ABA Market Research Ltd directly for more information about their training programme and employment opportunities.


For further information about ABA Market Research Ltd please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.