The Association for Qualitative Research
The Hub of Qualitative Thinking

ABA Market Research Ltd

In the era of big data, it's tempting to choose 'one size fits all' research solutions yet ABA continues to strengthen its status as a trusted partner for brands like John Lewis, M&S, Halfords and O2. Why? It's because we're able to look much deeper into the causes of consumer behaviour. Our 5Drivers model reveals how particular emotions reign supreme during buying decisions. Our 24 years' experience and commercial nous allow us to translate this understanding into effective next steps for clients. Retail specialists, we've won many awards and demonstrated that big data is nothing without great insight.

Contact Details

Hart House
6 London Road
St Albans
Hertfordshire AL1 1NG

Telephone 01727 837322

Other methods of contact

ABAResearch @ABAResearch channel/UCnivsuN9Gr_wLkYrqE6imgg

Key Information

ABA Market Research Ltd is a Market Research Agency with 51-100 full-time employees.

Employees who are AQR members

Laura Robinson

Business Sectors

  • Fashion, Clothing and Style
  • Food
  • Home Garden and DIY
  • Retail and Shopping
  • Telecommunications
  • Travel and Tourism

Skills, Expertise and Services

  • Behavioural Economics
  • Brand Positioning
  • Branding Research
  • Consumer Closeness and Immersion
  • Customer Satisfaction
  • Ethnography
  • International
  • Online Qualitative Research
  • Quantitative Research

Membership of Professional Organisations

  • The Market Research Society

Standards Compliance Accreditations

  • ISO 27001

Related Businesses

Training Opportunities

ABA Market Research Ltd operates a graduate training programme. Please contact ABA Market Research Ltd directly for more information about their training programme and employment opportunities.


For further information about ABA Market Research Ltd please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.