The Association for Qualitative Research
The Hub of Qualitative Thinking

The Behavioural Architects

We are a global insight and research consultancy with offices in London, Shanghai and Sydney. We apply insights from the behavioural sciences to marketing and research challenges and use Behavioural Economics to help companies better understand and influence consumer behaviour.

Our team has multi-disciplinary experience spanning qualitative and quantitative research, strategic planning and brand consultancy.

Insight challenges we can help with include:

* Exploratory category and market understanding
* Mapping the consumer behavioural journey
* Behavioural deep dive - exploring individual, social and environmental influences on behaviour
* Habit formation - making and breaking patterns of consumer behaviour
* Concept and prototype evaluation
* Identifying executional levers at point of purchase

We like to challenge and be challenged, experiment and BE BRAVE!

Contact Details

3rd Floor
11-12 Great Sutton Street
London EC1V 0BX

Telephone 020 7490 5232

Other methods of contact


Key Information

The Behavioural Architects is a Qualitative Research Agency with 21-30 full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Oliver Cary
Camilla Cooper
Sarah Davies
Sian Davies
Rosie Denlegh-Maxwell
Jane Dwyer
Jake Greaves
Jamie Halliday
Max Hardie
Crawford Hollingworth
Ben Jones
Kate Jones
Eimear MacGarty (AQR BOARD MEMBER)
Gill O'Hanlon
Lisa Rabner
Hywel Reed
Katrina Skwarek
Monica Vakil Dewar
Connie Wroe

Business Sectors

  • FMCG
  • Financial and Investment
  • Healthcare, Medical and Pharmaceutical

Skills, Expertise and Services

  • Advertising and Communications
  • Behavioural Economics
  • NPD and Innovation

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research

Training Opportunities

The Behavioural Architects operates a graduate training programme. Please contact The Behavioural Architects directly for more information about their training programme and employment opportunities.


For further information about The Behavioural Architects please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.