The Association for Qualitative Research
The Hub of Qualitative Excellence


We are an agency with a track record for helping our clients make change happen.

We give our clients confidence in our results by using a combination of system 1 and system 2 methodologies which means that we cover the research question from all angles. We will work closely with you to ensure we are commercially aware of your needs and build this in to our output.

We deliver findings via 'active' debriefs, meaning stakeholders are never just passively listening to us, but actively involved in debating the findings and what now / next.

We are experts at addressing different research challenges across a wide range of sectors, but we're really great at:

- Understanding customer journeys and choice architecture
- Creating more powerful propositions for products & services
- Developing effective communications

Contact Details

25 Gloucester Place
London W1U 8HT

Telephone 020 7359 4963
Twitter @discoveryres

Key Information

Discovery is a Market Research Agency with 6-10 full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Alan Hathaway
Hamish Kynoch
Jade Liu
Isabelle Mortonson
Cecilia Puttock
Kimberley Rennick
Simona Rota
Lisa Welling

Skills, Expertise and Services

  • Advertising and Communications
  • Business-to-Business
  • Concept Development and Testing
  • Consumer Closeness and Immersion
  • Consumer Workshops
  • Customer Loyalty and Loyalty Programmes

Membership of Professional Organisations

  • The Market Research Society

Related Businesses


For further information about Discovery please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.