The Association for Qualitative Research
The Hub of Qualitative Thinking


We are a research consultancy with a track record for helping our clients make things happen!

We are experts in a wide range of sectors, and across different research challenges, but what we are really great at is helping our clients:
- establish customer journeys and paths to purchase
- create more powerful propositions for new products and services
- refine their communication strategies

Our aim is to inspire you and your stakeholders so that they can instigate change. We employ new and innovative techniques to help us do this and we are small enough to keep agile around your changing needs.

Our outputs are recommendation focused and delivered in a format and style that ensures lasting impact.

Contact Details

1st Floor
89 Great Eastern Street
London EC2A 3HX

Telephone 020 7359 4963

Other methods of contact


Key Information

Discovery is a Market Research Agency with 11-20 full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Afra Acquah
Adam Bellagha
Renuka Gupta
Alan Hathaway
Alex King
Hamish Kynoch
Clare McCay
Kate McEnery-Evans
Jamie Nesbit
Darren Till
Lisa Welling

Skills, Expertise and Services

  • Advertising and Communications
  • Business-to-Business
  • Concept Development and Testing
  • Consumer Closeness and Immersion
  • Customer Loyalty and Loyalty Programmes
  • Shopper Research

Membership of Professional Organisations

  • The Market Research Society

Related Businesses


For further information about Discovery please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.