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Ethnic Dimension

Ethnic Dimension, a market research and insight consultancy, we help organisations understand the motivations and behaviour of their minority ethnic consumers and staff.

We bring a deep understanding of how different cultural 'start points' affect people's attitudes and needs, Ethnic Dimension is all about uncovering what's different and what's the same to see what works across ethnically diverse audiences and when tailored approaches as needed. We use

* Multi cultural teams - using the right person for the right job

* Creativity and innovation - new approaches and processes to facilitate meaningful conversations between clients and their minority ethnic customers and staff

* Business sense to ensure insightful and actionable outcomes

Call us to find out what we can do.

Contact Details

84 Fore Street
Middlesex HA5 2HZ

Mobile 07939 217744

Key Information

Ethnic Dimension is a Qualitative Research Agency with 2-5 full-time employees.

Employees who are AQR members

Jag Poonia

Skills, Expertise and Services

  • Co-creation
  • Consumer Workshops
  • Deliberative Research
  • Employee Engagement
  • Ethnography
  • Group Discussions and Focus Groups

Membership of Professional Organisations

  • The Market Research Society


For further information about Ethnic Dimension please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.