The Association for Qualitative Research
The Hub of Qualitative Thinking

Ethnic Dimension

Ethnic Dimension, a research and insight consultancy, works with organisations to understand the motivations and behaviour of their ethnic consumers.

Bringing a deep understanding of how different cultural 'start points' affect people's attitudes and needs, Ethnic Dimension is all about:

* Passion - to look afresh, dig deep and discover what's really going on

* Multi cultural teams - using the right person for the right job

* Creativity and innovation - new approaches and processes to facilitate meaningful conversations between clients and their ethnic customers

* Business sense - insightful and actionable outcomes

Call us to find out what we can do.

Contact Details

84 Fore Street
Middlesex HA5 2HZ

Mobile 07939 217744

Key Information

Ethnic Dimension is a Qualitative Research Agency with 2-5 full-time employees.

Employees who are AQR members

Jag Poonia

Skills, Expertise and Services

  • Co-creation
  • Consumer Workshops
  • Deliberative Research
  • Employee Engagement
  • Ethnography
  • Group Discussions and Focus Groups

Membership of Professional Organisations

  • The Market Research Society


For further information about Ethnic Dimension please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.