The Association for Qualitative Research
The Hub of Qualitative Excellence

Ethnic Opinions

As a specialist in Fieldwork and Recruitment, Ethnic Opinions has been working as a multi-disciplinary research organisation alongside ethnic minorities for a number of years. We recruit, moderate and manage qualitative and quantitative research projects including focus groups and surveys.

Ethnic Opinions was built to be the bridge between organisations and the ethnic demographic. We can conduct research in the UK and globally, cultivating relationships with partner companies all across the world providing the same high standards as us.

We recruit potential market research participants who genuinely match your criteria, to do so, we combine a variety of recruitment methods, utilising target ads on social media platforms as well as more traditional methods, such as on-street and telephone recruitment. Our custom database of over 50,000 respondents is continually growing, allowing us to match your target demographic and ethnic group to precisely meet your research requirements.

Whether you're running focus groups, interviews, assisted shops, online communities, surveys or UX testing we can find the right enthusiastic and fully engaged participant for you!

Contact Details

7 Bell Yard
London WC2A 2JR

Telephone 020 8150 6288
Twitter @EthnicOpinions
Facebook ethnicopinion

Key Information

Ethnic Opinions is a Recruitment Agency with 2-5 full-time employees.

Employees who are AQR members

Riaz Marzban

Business Sectors

  • FMCG
  • Government and Local Authority
  • Retail and Shopping

Skills, Expertise and Services

  • Ethnic Minorities
  • Qualitative Recruitment

Recruitment Expertise

  • Minority Ethnic Communities

Membership of Professional Organisations

  • The Market Research Society
  • The Independent Consultants Group


For further information about Ethnic Opinions please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.